Friday, August 20, 2010
  • Cadillac Aims CTS Coupe At BMW, Mercedes

    "In the past, it might have taken I don't how many meetings and committee approvals. But it's the right thing to do and now we are empowered to make things happen. We are accountable for generating results, but I love that about the job now. It's a breath of fresh air. We have to stick with processes, and there are things we'd love to do, but one thing Joel is big on is, it's about Cadillac, Chevrolet, Buick and GMC, and that's how we go to market. And that's how we need to be known to customers. It's about the ... ...Read the whole story

  • Whole Foods Launches Healthy Lifestyle App

    Badges are earned for exploring a range of "delicious, nutrient-dense foods" that can contribute to a healthier diet. Each user first creates a profile in order to track earned badges. Badges fall into areas such as organic foods ("Organic Avenger" badge) and locally sourced foods ("Local Yokel" badge). ...Read the whole story

  • Gap Takes Over Groupon Sites Nationwide

    "We're always looking at new and innovative ways to connect with our customers, and we know many of them are Groupon subscribers," Olivia Doyne, Gap director, engagement marketing, tells Marketing Daily."We thought the timing of our exclusive Groupon offer would be ideal as people begin to build their back-to-school and fall wardrobes." ...Read the whole story

  • Cargill's BiOH Polyols Goes Social For Foam

    "The truth is, BiOH wants to protect its market share. We want consumers to demand BiOH but we are also trying to straighten out the differences. Branding BiOH is what we are paid to do but if consumers get that BiOH is a company educating them about sustainability, that's great. On my own Twitter feed, I'm explaining that really latex -- from rubber trees -- is the only really green option." ...Read the whole story

  • AT&T Biz Book Relaunches With Search, Soc. Focus

    AT&T's business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook and partnerships that turn the destination into a community. The focus remains on local businesses and partners. ...Read the whole story

  • Crown Royal Lets Fans Live Football Fantasy

    Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" contest in which the winner and four friends will win a trip to Dallas to be trained by world-champion football coach Jimmy Johnson and then play a game in the city's pro football stadium, against another team of five also trained by Johnson. ...Read the whole story

  • Adam & Eve Advertises In Times Square

    The animated Adam & Eve ads appear on the strategically located, 26-foot x 20-foot state-of-the-art, full-motion, full-color screen, located on 42nd Street between Seventh and Eighth avenues, in the heart of Times Square. The ads are scheduled to run every hour until Oct. 15. ...Read the whole story

  • Exodus From Hyundai to GM Continues With Chris Perry

    Joel Ewanick has done it again. Faster than a speeding Corvette, GM's head of North American marketing has pulled another exec from Hyundai -- the one who actually replaced him as VP of marketing at the Fountain Valley, Calif., automaker. ...Read the whole story

Marketers' Constitution Tenet #3

"Marketing must become more effective -- more creative, insightful and accountable." ...More

  • #%&*, We Have Better Radio Measurement!

    Successful radio planning and buying in the new PPM world will require a deeper understanding of a station's listening audience, who those loyal listeners are, and which stations will help you reach and engage them. ...More