Marketing Daily
Friday, August 20, 2010
  • Cadillac Aims CTS Coupe At BMW, Mercedes

    "In the past, it might have taken I don't how many meetings and committee approvals. But it's the right thing to do and now … Read the whole story

  • Marketers' Constitution Tenet #3

    "Marketing must become more effective -- more creative, insightful and accountable." Read the whole story

  • Whole Foods Launches Healthy Lifestyle App

    Badges are earned for exploring a range of "delicious, nutrient-dense foods" that can contribute to a healthier diet. Each user first creates a profile … Read the whole story

  • #%&*, We Have Better Radio Measurement!

    Successful radio planning and buying in the new PPM world will require a deeper understanding of a station's listening audience, who those loyal listeners … Read the whole story

  • Gap Takes Over Groupon Sites Nationwide

    "We're always looking at new and innovative ways to connect with our customers, and we know many of them are Groupon subscribers," Olivia Doyne, … Read the whole story

  • Cargill's BiOH Polyols Goes Social For Foam

    "The truth is, BiOH wants to protect its market share. We want consumers to demand BiOH but we are also trying to straighten out … Read the whole story

  • AT&T Biz Book Relaunches With Search, Soc. Focus

    AT&T's business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook … Read the whole story