Marketing Daily
Monday, November 1, 2010
  • PACKAGED GOODS
    Brut Slap-Happy For Younger Guys, Real Men
    by Karl Greenberg

    The effort plays on the idea of slapping someone who deserves it -- sort of an extension of the slap men give themselves when … Read the whole story

  • Opportunity Knocks
    by

    Opportunities For Online Video Experts: MediaPost has a limited number of opportunities for columnists who write intelligent commentary or opinion pieces on advertising, marketing … Read the whole story

  • COMMENTARY
    Businesses Need To Get In The Game
    by Christian Markow

    It doesn't take a genius to understand that human beings like interacting with others but are competitive. They like being rewarded for achieving goals … Read the whole story

  • RETAIL
    Q&A: Can Crane Bring Manners To Facebook?
    by Sarah Mahoney

    Crane & Co., the stationery company founded in 1801, has launched a Crane's Blue Book app for Facebook, allowing users to comment when friends' … Read the whole story

  • RETAIL
    Aaron's Takes Music Video Approach In New Ads
    by Tanya Gazdik

    Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recording artist Brittini Black. The effort includes TV, radio, web, out-of-home and print … Read the whole story

  • AUTOMOTIVE
    Edmunds.com Relaunch To Focus On Intuition
    by Karl Greenberg

    Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon's Kindle are the kind of cross-media commerce play Edmunds is trying to … Read the whole story

  • EDUCATION
    New Coast Guard Ads Leverage Academia
    by Aaron Baar

    "Most people have no idea who they are," Jose Villa, president of Sensis, the agency behind a $3 million brand awareness campaign for the … Read the whole story