Marketing Daily
Friday, December 3, 2010

Top of The News

Who Needs Advertising When You Can Blog Like Goodby?
by Thom Forbes

What is Jeff Goodby up to? I mean, he's telling us what he's up to in seemingly honest, sincere and straightforward prose in this Huffington Post post, "Wish Us Luck: … Read the whole story

  • AUTOMOTIVE
    Porsche Gets 'Decoded' In History Partnership
    by Karl Greenberg

    The partnership also gives Porsche a History-produced miniseries comprising 60-second vignettes called "Porsche: Decoded." The vignettes, running in the show's advertising pods and online, … Read the whole story

  • by

    Read the whole story

  • COMMENTARY
    Balance Tech With Ethics, Industry Standards
    by Gary McCormick

    It's imperative that we take a step back to ensure we understand the impact of every strategy we engage in, whether it's of the … Read the whole story

  • RETAIL
    Promotions Lift November Same-Store Sales
    by Tanya Gazdik

    Both Kantar and ICSC attribute the gains to promotions. Other factors that resulted in a bump were easy comparisons (back-to-back November declines in 2008 … Read the whole story

  • ENTERTAINMENT
    EA Sports' NBA Jam Goes Back To The Future
    by Aaron Baar

    "Social media has become a bigger part of what everyone's doing, and EA Sports has been at the forefront of what consumers are doing," … Read the whole story

  • AUTOMOTIVE
    In Recovery: Incentives Drop, But Not For Toyota
    by Karl Greenberg

    "They are already offering competitive leases, 0% APR for 15 months and customer cash, so there's not a lot more they can do," says … Read the whole story

  • FOOD AND BEVERAGES
    NPD Quantifies Meal-Planning Behaviors
    by Karlene Lukovitz

    Given that so many meal purchasing decisions are being made before consumers hit grocery stores, retailers and manufacturers have a significant opportunity to become … Read the whole story