Sarah Robb O'Hagan, CMO at Gatorade and Stanley Hainsworth of Seattle-based design firm Tether have a lot to say about collaborative work in extending … Read the whole story

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Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and … Read the whole story

The effort, which involves conducting focus groups and holding conversations with women nationwide, comes on the heels of a proprietary quantitative study of how … Read the whole story

Growth won't be realized until after 2011, as consumers -- who had been using disposable income for necessity purchases during the recession (and may … Read the whole story

Crayola, a privately held division of Hallmark, has been redefining itself since 2004. Speaking about the evolution of the brand at the 2010 ANA … Read the whole story

A new study from the NPD Group says that this year 62% of buyers leave home knowing precisely what toy they want to buy … Read the whole story

Twenty-eleven will mark the year that Americans begin making permanent, holistic changes in their diets and buying foods generally rich in nutrition, as opposed … Read the whole story