Marketing Daily
Monday, December 20, 2010

Top of The News

Live Long, Livestrong!
by Thom Forbes

Let's not be naive. I'm sure there were Greek long-distance runners who chewed the leaves of some performance-enhancing substance and a few Roman chariot drivers who had an illicit trick … Read the whole story

  • SPORTS
    Q&A: NHL's Winter Classic Sponsor Play-by-Play
    by Karl Greenberg

    Among the 16 or so sponsorships the league has sold for the game are Discover Card, Honda, Verizon, Dick's Sporting Goods, Pepsi Max, and … Read the whole story

  • COMMENTARY
    Businesses Get Serious About Social In '11
    by Debbie DeGabrielle

    The social channel will be where business and consumer will finally meet as equals -- and not as brand and customer. Read the whole story

  • BEVERAGES
    Coors Light Super Bowl Promo Leverages SnapTags
    by Karlene Lukovitz

    Now through game day -- Feb. 6 -- people of legal drinking age can use any mobile phone with a camera to snap photos … Read the whole story

  • RETAIL
    Macy's, Target, Toys R Us: Best Holiday Ads
    by Sarah Mahoney

    "You can really feel the change of tone," Mike Gatti, executive director of the NRF's Retail Advertising and Marketing Association, tells Marketing Daily. "Last … Read the whole story

  • TRENDS
    Sorry, Retailers: Homemade Gifts Gaining Favor
    by Tanya Gazdik

    In addition to the desire to make meaningful investments in personal relationships, a heightened awareness of those in need is evidenced by people's altruistic … Read the whole story

  • ELECTRONICS
    THQ Contest Seeks To Engage UDraw Users
    by Aaron Baar

    "Part of what we're doing is making sure that consumers who get uDraw have a chance to really experiment with it. So we want … Read the whole story