Marketing Daily
Tuesday, January 25, 2011

Top of The News

Baseball Takes Giants Step To Reach Youth
by Thom Forbes

Brrrrrrrrr. If this isn't weather for the Hot Stove League, I don't know what is. Better make that the Pellet Stove League, as I read in the newspaper the other … Read the whole story

  • AUTOMOTIVE
    Motorcycle Brands Look For Keys To Youth
    by Karl Greenberg

    Both the products and the news are surprising in the motorcycle business this year, as companies like Honda and Harley try unusual methods for … Read the whole story

  • Who Reads Books Often?
    by

    Top 10 DMAs in which reside adults who read 2 or more times per week: 1 Minneapolis-St. Paul, MN 2 Salt Lake City, UT … Read the whole story

  • COMMENTARY
    What Goes Up Must Come Down
    by Vanessa Horwell

    The Council of PR Firms is really upbeat about where our industry is heading this year. I could feel the optimism leaping from its … Read the whole story

  • MEDIA
    Thomson Reuters Campaign Touts 'Knowledge'
    by Aaron Baar

    "What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketing officer for Thomson Reuters, tells Marketing Daily. "Their challenge is not [not] … Read the whole story

  • AUTOMOTIVE
    Variety Is Spice Of Life For BMW's X3 Bowl Ads
    by Karl Greenberg

    BMW wants people to know that its new X3 crossover comes in all sorts of flavors -- and that it is, by the way, … Read the whole story

  • RETAIL
    At JCPenney, New Board Members To Shake Things Up
    by Sarah Mahoney

    "Penney is making progress, and becoming more contemporary," says Sally Mueller, a former marketing executive with Target who now runs Mueller Marketing in Minneapolis. … Read the whole story

  • FINANCIAL SERVICES
    Jackson Hewitt Expands Walmart Relationship
    by Tanya Gazdik

    As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt is undertaking an "extensive, all-inclusive" marketing campaign to reach the more than 130 … Read the whole story

  • FOOD AND BEVERAGES
    Food Industry Unveils Front-Of-Pack Label System
    by Karlene Lukovitz

    The system -- to be used by store brands, as well as the brands of national and regional food and beverage makers -- is … Read the whole story