Maybe futurist and text-to-speech pioneer Ray Kurzweil can solve the problem of spokespeople who don't follow the script. What used to keep marketers awake at night was the worry that one of their celebrities would get into a lascivious scandal or some other personal issue that didn't gibe with their product's image. Nowadays they've got to watch the Twitter feeds and voicemails of every junior employee and spokesduck voiceover artist, 24/7. ...
Through the six-week show, which will be produced out of the brand's Kenmore Live Studio in downtown Chicago, the contestants will learn how to ... Read the whole story
Beyond the traditional concept of celebrity endorsement or paid-spokesperson status, today's musical marketing marriages bring a much deeper level of creative influence to the ... Read the whole story
The firm is, like everyone else, figuring out how to use social media platforms to gauge customer service, as well as product impact, design ... Read the whole story
The report also concludes that top or "A" brands are expected to retain their market shares. It's the smaller, often local, "B" brands that ... Read the whole story
At the center of the global online campaign is a Web site, www.buzz-korea.com, which targets English, Chinese and Japanese-speaking countries by highlighting different aspects ... Read the whole story