Marketing Daily
Monday, March 28, 2011
  • Kenmore Reality Show Centers On Design

    Through the six-week show, which will be produced out of the brand's Kenmore Live Studio in downtown Chicago, the contestants will learn how to ... Read the whole story

  • Musicians + Luxury Brands = Match Made In Heaven?

    Beyond the traditional concept of celebrity endorsement or paid-spokesperson status, today's musical marketing marriages bring a much deeper level of creative influence to the ... Read the whole story

  • Q&A: J.D. Powers' O'Neill On 'Listening' Tools

    The firm is, like everyone else, figuring out how to use social media platforms to gauge customer service, as well as product impact, design ... Read the whole story

  • Global Private Label To Leap 25% By 2025

    The report also concludes that top or "A" brands are expected to retain their market shares. It's the smaller, often local, "B" brands that ... Read the whole story

  • Tourism Group Promotes Korean Food, Culture

    At the center of the global online campaign is a Web site, www.buzz-korea.com, which targets English, Chinese and Japanese-speaking countries by highlighting different aspects ... Read the whole story

  • Study: Americans Hate Faux Green Marketers

    Cone, a Boston-based cause-related marketing firm, says there is also a growing perception that it's tough for a company to get it right every ... Read the whole story