Marketing Daily
Wednesday, May 18, 2011
  • Grey Goose TV Spot Backs New Facebook Initiatives

    The television buy and supporting digital and other media (including streaming video, to commence about a week from now), plus public relations, represent a … Read the whole story

  • Unraveling The Mysteries Of Shelf Impact

    How the mind retains visual information while shopping. Read the whole story

  • Walmart Grocery Sales Gain; U.S. Sales Fall Again

    Mike Duke, Wal-Mart Stores, Inc. president/CEO says in a recorded conference call, "The good news is that the plan ... is gaining traction, and … Read the whole story

  • Applegate Hits The Road With The 'Dogs'

    The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupons. The tour is aimed at anyone who loves hot dogs but has … Read the whole story

  • Infiniti Extends Time, AmEx Publishing Deal

    "Last year we also had inserts in Time, Inc. books but we included magazines like Golf and lifestyle magazines, not just epicurean magazines. It … Read the whole story

  • Wireless Gains In Customer Satisfaction Scores

    "This is an industry that is doing a significantly better job with customers than they were five years ago," David VanAmburg, managing director of … Read the whole story

  • Kimberly-Clark GoodNites Effort Includes TV

    The company says the campaign touts GoodNites' design and fit, with -- for the first time in three years -- a TV advertising component. … Read the whole story