Marketing Daily
Thursday, June 16, 2011
  • AUTOMOTIVE
    Ram Truck Rides Into Deadwood In Old West Push
    by Karl Greenberg

    Marissa Hunter, head of advertising for Ram Truck brand, tells Marketing Daily the common thread "is a collective desire on behalf of all our … Read the whole story

  • COMMENTARY
    Will Social Media Fatigue Doom New Networks?
    by Drew Neisser

    I thought so but, having experienced two new network enablers, Referral Key and MixTent, now I'm not so sure. Read the whole story

  • TECHNOLOGY
    Study: Using Tech To Market Effectively To Families
    by Karlene Lukovitz

    The study found that just 3% of households with kids in the defined age range are tech "backward" (go out of their way to … Read the whole story

  • COMMENTARY
    Scaling Your Video Marketing Efforts
    by Kirk Davis

    You don't need to shoot video to make video. If you have more than one photo for each of your products, you can make … Read the whole story

  • ELECTRONICS
    Sony, Intel Use Google Earth For Treasure Hunt
    by Aaron Baar

    The game, called "Oceans of Treasure," challenges people to find 20 prizes, including a grand prize of $1 million, that have been scattered throughout … Read the whole story

  • RETAIL
    Women Spend More On Fragrance, Downscale Nails
    by Sarah Mahoney

    There are indications women will continue to beef up their beauty bags in the months ahead. NPD's Economy Tracker finds that 35% of those … Read the whole story

  • FINANCIAL SERVICES
    Credit Card Companies Offer Cold Hard Cash
    by Tanya Gazdik

    According to Chicago-based Mintel Comperemedia, cash in particular is becoming the enticement of choice, as 23% of credit card offers in January-April 2011 included … Read the whole story

  • RESEARCH
    Happy Fathers: More Kid Time Online And Off
    by Karl Greenberg

    "I think, especially if you are marketing any kind of digital entertainment activity, you should know it is not always mom who the kid … Read the whole story