Marketing Daily
Wednesday, August 24, 2011
  • Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first ... Read the whole story

  • Measurement That Really Counts

    Marketers have long used impressions to measure the value of a campaign, no matter the media; it's all measured the same. Read the whole story

  • Toys 'R' Us Expanding Superstore Format

    Toys "R" Us says it is stepping up its expansion plans, and that it plans to have 21 new stores open by the end ... Read the whole story

  • Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway

    Crowne Plaza has conducted giveaways in the past, but this is the first with a wedding focus, Steve Ekdahl, director, leisure travel, U.S. sales ... Read the whole story

  • GM Drives Global Review, Co. Spends $3.5B In Ads

    General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in ... Read the whole story