• Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first formal sponsorship of a band in more than a decade. There is significant affinity and overlap between Jack Daniel's and Zac Brown Band fans -- both embrace authentic values, music and spirits. ...Read the whole story

  • Toys 'R' Us Expanding Superstore Format

    Toys "R" Us says it is stepping up its expansion plans, and that it plans to have 21 new stores open by the end of the year. That includes 11 superstores and 10 locations with both a Toys "R" Us and Babies "R" Us under one roof. ...Read the whole story

  • Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway

    Crowne Plaza has conducted giveaways in the past, but this is the first with a wedding focus, Steve Ekdahl, director, leisure travel, U.S. sales and marketing, IHG, tells Marketing Daily. VH1 star and master matchmaker Steve Ward will preside over the ceremony at New York's Crowne Plaza Times Square. ...Read the whole story

  • GM Drives Global Review, Co. Spends $3.5B In Ads

    General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in the U.S., according to Kantar Media. It's the first consolidation review the auto giant has conducted since 2005, when Publicis Groupe's GM Planworks, then a dedicated GM media planning unit, beat incumbent MediaWorks. ...Read the whole story

  • Measurement That Really Counts

    Marketers have long used impressions to measure the value of a campaign, no matter the media; it's all measured the same. ... ...More



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