Marketing Daily
Thursday, August 25, 2011
  • MetLife Buys N.J. Meadowlands Naming Rights

    The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding ... Read the whole story

  • Get Smart About Smartphone Users

    Marketers need to take advantage of both apps and the mobile web, and the two are deeply intertwined. Many mobile apps are continuously and ... Read the whole story

  • Female Buzz! Barbie, Kotex ... Harley Davidson?

    What brings them together? Among other things, risk-taking, category redefinition, social media experimentation and humorous messaging, says Melissa Lavigne-Delville, VP of trends and strategic ... Read the whole story

  • Coke Intros Freestyle Digital Replica App

    In one of its first corporate, nationwide marketing efforts for its new Freestyle vending machine, Coca-Cola has released an app offering an interactive replication ... Read the whole story

  • GameStop, Papa John's: Ready For Some Football

    Events are scheduled to begin as early as 10 p.m. on Sunday, and the Grapevine, Texas-based retailer is inviting fans to wear team colors ... Read the whole story

  • Chase Campaign Supports New Sapphire Rewards

    The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction ... Read the whole story