Friday, September 23, 2011
  • Elmo's Tambourine Rocks Toys R Us Hot List

    Toys R Us has unfurled its holiday Hot List, which this year includes Sesame Street Let's Rock, Elmo from Hasbro, Air Hogs Hyper Actives from Spin Master, LEGO's Ninjago Lightning Dragon and Lalaloopsy Silly Hair dolls from MGA Entertainment. The Wayne, N.J.-based toy retailer says it is also working Facebook more prominently into its holiday marketing plans, using its page as "the ultimate hub of hot toy information for gift-givers." ...Read the whole story

  • Food Industry Redubs FOP Labeling System

    The food and beverage industry has renamed its new, voluntary front-of-package nutrition labeling system, from "Nutrition Keys" to "Facts Up Front." The Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) announced the new name, as well as the launch of a website, FactsUpFront.org. The site is a first effort in a $50 million consumer awareness/education campaign that will go into full throttle next year. ...Read the whole story

  • (Another) Actor Is New Voice Of Honda

    Actor Jason Bateman, the star of "Horrible Bosses," does the voiceover in Honda's latest Accord sedan TV spot. The actor will also be in upcoming spots for the Accord and the redesigned 2012 Pilot. Automakers have, in recent years, been particularly fond of hiring A-listers to be their voices, leading to some interesting snaggles. ...Read the whole story

  • Ford, Nissan Create Reality Shows For Millennials

    This summer Ford brought racing, Millennials, and the Fiesta, Mustang and Ranger vehicles together via a marketing partnership with the X-Games around several racing categories. Nissan is doing a similar program, but the reward is different and the vehicle for getting there begins in the virtual world. ...Read the whole story

  • Time Warner Cable Touts Service In TV Spot

    Time Warner Cable is looking to inject a little luxury into the television subscription space via a new ad campaign touting its nearly year-old SignatureHome packages. One spot begins with a woman dropping her robe to reveal a black silk nightgown getting into her bed with (presumably) her husband to watch some television, as onscreen text reads "Enhanced TV." ...Read the whole story

  • Nike Readies LeBron 9

    Nike is readying the LeBron 9, which it says is its first basketball shoe to combine its Flywire technology and Hyperfuse construction. The shoe launches nationwide Oct. 15 in a limited edition "Cannon" colorway. Select college colors will be available beginning Oct. 14, and the primary black/red/white model launches on Oct. 25. This will be the first LeBron James shoe offered on its NIKEiD.com site, with previews slated to begin Oct. 9. As part of the launch, the shoe will be crossmarketed with the videogame NBA 2K12, from 2K Sports.--Sarah Mahoney ...Read the whole story

  • General Mills's Earnings Down, But Beat Expectations

    General Mills reported fiscal Q1 profits of $405.6 million (61 cents a share), down 14% from same period 2010, as a result of higher input costs and increased marketing expenditures. However, earnings were 64 cents per share excluding special items, which beat analysts' 62-cents-per-share expectation, reports The New York Times. Sales rose 8.9%, to $3.85 billion, with snacks showing among the largest gains (17%) among U.S. segments (17%). But sales in the meals unit, including canned soups and dinner mixes, declined 4%. The U.S. accounts for nearly two-thirds of the company's sales. Earlier this week, ConAgra Foods reported a 42% ... ...Read the whole story

  • September Looking Better Than August For Auto Sales

    September is looking to be a better month than last for new-vehicle retail sales, per predictions from J.D. Power & Associates. The firm's Power Information Network shows that this month is heading toward 842,400 units, which will be the first time the retail selling rate would be above 10 million units since the 10.8 million-unit rate in April. "Coming off a solid Labor Day sale, retail sales exhibited unexpected strength in the second week of September, as the recovering inventory levels have helped to bring buyers back into the market," said Jeff Schuster, executive director of global forecasting at J.D. ... ...Read the whole story

  • Cellular South To Become C Spire
5 Ways To Improve Affinity Marketing Results

We have identified best practices that can also simplify the sometimes overwhelming complexity of managing these partner programs. ...More