The last time Hewlett Packard's board embarked on a search for a CEO, which actually was less than a year ago, "we had a joke," a company executive James B. Stewart tells The New York Times: "The code name for the search was Léo Apotheker. Because no one had heard of him." This time, the board might well have codenamed its search "Meg Whitman," because it seems to have seriously considered no one else before appointing the high profile former CEO of eBay as the next in line for a position that seems to be surrounded by metaphorical landmines. ...
Toys R Us has unfurled its holiday Hot List, which this year includes Sesame Street Let's Rock, Elmo from Hasbro, Air Hogs Hyper Actives ... Read the whole story
The food and beverage industry has renamed its new, voluntary front-of-package nutrition labeling system, from "Nutrition Keys" to "Facts Up Front." The Grocery Manufacturers ... Read the whole story
We have identified best practices that can also simplify the sometimes overwhelming complexity of managing these partner programs. Read the whole story
Actor Jason Bateman, the star of "Horrible Bosses," does the voiceover in Honda's latest Accord sedan TV spot. The actor will also be in ... Read the whole story
This summer Ford brought racing, Millennials, and the Fiesta, Mustang and Ranger vehicles together via a marketing partnership with the X-Games around several racing ... Read the whole story