Eyes Of Tablet World Are On Amazon's Price Point by Thom Forbes

It may be a tad premature to call the seven-inch device that Amazon reportedly is poised to introduce on Wednesday as the "final" competitor to Apple in the so-far lopsided tablet wars -- as David Streitfeld does in the New York Times this morning, but he says consumers no doubt will be cheered by its price, which is expected to be about $250 (or around half that of the cheapest iPad). ...Read the whole story

  • automotive Existence Precedes Essence In Toyota Yaris Campaign by Karl Greenberg

    The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," says the campaign frontispiece, "It's a car." The campaign features a Web site, appropriately called itsaCar.com. The site stars actor, comedian and NYU faculty member Michael Showalter in a series of videos that border on performance art. ...Read the whole story

  • food Lunch Behaviors Can Vary Significantly By Generation by Karlene Lukovitz

    Millennials are the heaviest users of restaurants/foodservice options at lunch, but they're also the most likely age group to rely on "value" items for luncheon meals, according to a new Lunch Consumer Trend Report from foodservice industry consultancy/research firm Technomic, Inc. ...Read the whole story

  • retail Study: Make Way For Winter Holiday Markdowns by Sarah Mahoney

    While retail executives are looking for modest growth this holiday season, they're also bracing themselves for more last-minute markdowns, as consumers fret about the economy. "Compared to all the headlines about gloom and doom, you have to take some solace in this prediction of 3%," Doug Hart, partner in the retail and consumer product practice at BDO, tells Marketing Daily. ...Read the whole story

  • automotive Audi A6 Takes Over Jersey City In FX Original TV Series by Karl Greenberg

    Audi, which launched its campaign for the A6 this month with creative that shows the roads as they really are, is now focusing on fantasy with the show, "Untitled Jersey City Project."vStayed tuned for eight, two-minute episodes airing during FX's Sunday prime-time movies and at www.untitledjerseycityproject.com. ...Read the whole story

  • hospitality Crowne Plaza Hotels Tees Off With Nike Golf Pro by Tanya Irwin

    Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike golf equipment and a chance to perfect their swing with PGA golfer Stewart Cink via the "Get a Better Game" stay-and-earn promotion. In addition, the first registered guest who stays 50 nights during the promotional period will play in the Pro Am at the 2012 Crowne Plaza Invitational at Colonial Country Club in Fort Worth, Texas with Cink. ...Read the whole story

  • insight Don't Take Social Media For Granite by Drew Neisser

    The topic was igneous rock. Sitting atop the lecture hall, I was delighted to see my tuition payments at work this particular parents' weekend. ... ...More

advice Pull Yourself Out Of The Spam Can by David Fowler

No wonder email users view the contents of their inbox with a "guilty until proven innocent" attitude. What's a well-meaning Internet marketer to do? ...More

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