Marketing Daily
Thursday, October 6, 2011
  • Webroot Security Effort Spells It The (Bleep) Out

    Webroot, the Internet security firm that has made a point of making its marketing more "fun" than its competitors, is at it again with … Read the whole story

  • Mobile Shopping Moving Up The Charts

    Are you planning to spend more or less money this holiday season than in 2010? merchants are pulling out all the stops to grab … Read the whole story

  • NRF: Holiday Sales To Rise 2.8% To $465 Billion

    The National Retail Federation says it expects holiday spending to rise just 2.8% this year, with a total of $465.6 billion. While that gain … Read the whole story

  • Ultimat Vodka 'Balance' Campaign Targets Type A's

    The marketing is kicking off with ads in consumer and trade print media, plus out-of-home in key markets; digital and social media elements will … Read the whole story

  • Lexus Brings Back L/Studio

    Lexus is debuting season four of its L/Studio web channel. The web-based entertainment platform, which was launched initially in 2008, has a range of … Read the whole story

  • British Airways Taxis For London '12 Takeoff

    Frank van der Post, managing director of brands and customer experience at the international carrier, joked that he needed to get approval from the … Read the whole story

  • Kids' Marketing Guidelines Advocates Fight Back

    Advocates of the voluntary guidelines for marketing food proposed by a federal Interagency Working Group (IWG) say they are launching a new campaign. The … Read the whole story