Marketing Daily
Monday, October 10, 2011

Top of The News

Hyundai's Turn To The Right Brain Is Paying Off
by Thom Forbes

Hyundai has move up another four slots to No. 61 in Interbrand's 2011 "2011 Best 100 Global Brands," which was released last week, and it was the fastest-growing brand among … Read the whole story

  • AUTOMOTIVE
    Mercedes: Deal Goes Way Beyond The Bleachers
    by Karl Greenberg

    A 10-year deal that makes the luxury auto brand the Official and Exclusive vehicle of the New Orleans Saints, turning the Louisiana Superdome into … Read the whole story

  • BEVERAGES
    Welch's Simplifies Its Benefits Messaging
    by Karlene Lukovitz

    Honing the appeal for the larger universe of typical moms required evolution, and consumer research pointed the way, report Welch's CMO Matt Wohl and … Read the whole story

  • COMMENTARY
    A Fresh Approach To Marketing, Sales Pipeline
    by Laura Patterson

    Here are six revised key measurable stages to take into account when developing, implementing and measuring Marketing's contribution. Read the whole story

  • FOOD
    Oscar Mayer Launches Hispanic Facebook App
    by Karlene Lukovitz

    The concept: The sandwich ingredients, including the lunch meats, have "personalities," and users select ingredients and match each with the personality of someone within … Read the whole story

  • Schick Shaves The World, An Icon At A Time
    by Karl Greenberg

    The brand's Energizer Personal Care unit is running a web campaign and promotion tied to its Xtreme3 razor line, whereby people who create and … Read the whole story

  • FINANCIAL SERVICES
    CMO Council: Hey, Banks, You're Blowing It
    by Aaron Baar

    Consumers' relationship with their banks is as tenuous as it's ever been, and the notion of adding fees for what had once been basic … Read the whole story