Marketing Daily
Friday, October 14, 2011
  • Q&A: Mitsubishi's Greg Adams On The 'I'

    The company has just launched its national campaign for its electric car the Mitsubishi i, with both traditional and digital efforts around its electrification … Read the whole story

  • Struggling At Home, Gap Rethinks, Heads To China

    While sales in the North American division of the Gap are especially problematic, declining in 15 out of the last 18 months, all units … Read the whole story

  • Kodak Offers Free Photo Prints Via Facebook

    The "Free Kodak Prints Week" promotion will run from Oct. 17-23. Consumers can print photos from their own Facebook albums, as well as their … Read the whole story

  • 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results

    When you run a campaign specifically declaring that a new product is "not for women" (however tongue-in-cheek the tone), you've got to expect to … Read the whole story

  • Experian's Q2 Biopsy: Mostly Good News

    When it comes to the auto market, there are focus groups, consumer opinion surveys and consumer perception polls, and then there are new-vehicle registrations, … Read the whole story

  • Demi Moore Back As The Face Of Ann Taylor

    Who cares what that philandering Ashton Kutcher is up to, or how well his "Two And A Half Men" is doing? His wife, actress … Read the whole story

  • DVRs Becoming Standard In Many Households

    According to a new study by J.D. Power and Associates, 45% of cable subscribers have DVR subscriptions in 2011 (up from 38% in 2010). … Read the whole story

  • Is This Pandering Or Smart Targeting?

    Going down the ideological "fork" in the election-year road. Read the whole story