Friday, October 21, 2011
  • Hyundai's Veloster Effort Operating On 12 Cylinders

    Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, there are videos, events, concerts, happenings -- and perhaps most important, a full-length documentary centering on experiments in manipulating iconic music. ...Read the whole story

  • IOM: Food Needs New, Federal FOP Labeling System

    The Institute of Medicine is recommending that the Food and Drug Administration and U.S. Department of Agriculture develop a single, standard front-of-package nutritional labeling system that would replace all other FOP systems out there. ...Read the whole story

  • Social Changes Brand/Consumer Interaction

    Mark Donovan, senior vice president for mobile at comScore, tells "Marketing Daily," "We've gone from explaining to explaining why mobile was something that was going to be interesting to documenting a very large audience. It's still early days, but we're over the hump of mobile being active enough and large enough to warrant attention from advertisers. " ...Read the whole story

  • Capital One Targets Small Biz With Spark

    Its Spark Miles and Spark Cash cards will offer the highest-value rewards in the marketplace, according to McLean, Va.-based Capital One. The Spark Cash card offers 2% cash back on every purchase every day and no limits to the amount of cash back that can be earned. ...Read the whole story

  • Lexus Puts Billboard On Pandora To Tout Safety

    Lexus is launching a program that takes its "Crash Test Genius" to Pandora. The effort also uses HTML5-enabled ad units on Pandora's website (which is good news for iPad users.) The new premium advertisement is a large format, 970 x 250 banner with video and an integrated "skin." ...Read the whole story

  • Cinnabon Makes TV Debut In International Delight Spot

    The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses the Cinnabon name for its Cinnabon-flavored coffee creamer. ...Read the whole story

  • Virgin America Names Marketing VP

    San Francisco-based Virgin America has appointed Luanne Calvert as vice president of marketing where she will lead the airline's brand and online marketing, in-flight content and loyalty teams. Calvert replaces Porter Gale who departed the Virgin earlier in 2011 to pursue other opportunities. ...Read the whole story

How Internet Storefronts Coexist, Integrate To Drive Sales

Now that people are doing their shopping online and even in the palms of their hands, it's easy to be unnoticed if all you're relying on is a Web storefront. ...More