Chevy Puts Global Creative Review In High Gear by Thom Forbes

Go back about 50 years and one of the more cloying jingles in the heyday of cloying jingles was "See the U.S.A. in your Chevrolet, dah-da-dah-da-dah ..." It's a different world, and Chevy is motoring around in a big part of it. In an effort to navigate more "efficiently and effectively," General Motors has put the brand's global creative account into review. ...Read the whole story

  • automotive Hyundai's Veloster Effort Operating On 12 Cylinders by Karl Greenberg

    Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, there are videos, events, concerts, happenings -- and perhaps most important, a full-length documentary centering on experiments in manipulating iconic music. ...Read the whole story

  • food IOM: Food Needs New, Federal FOP Labeling System by Karlene Lukovitz

    The Institute of Medicine is recommending that the Food and Drug Administration and U.S. Department of Agriculture develop a single, standard front-of-package nutritional labeling system that would replace all other FOP systems out there. ...Read the whole story

  • research Social Changes Brand/Consumer Interaction by Aaron Baar

    Mark Donovan, senior vice president for mobile at comScore, tells "Marketing Daily," "We've gone from explaining to explaining why mobile was something that was going to be interesting to documenting a very large audience. It's still early days, but we're over the hump of mobile being active enough and large enough to warrant attention from advertisers. " ...Read the whole story

  • financial services Capital One Targets Small Biz With Spark by Tanya Irwin

    Its Spark Miles and Spark Cash cards will offer the highest-value rewards in the marketplace, according to McLean, Va.-based Capital One. The Spark Cash card offers 2% cash back on every purchase every day and no limits to the amount of cash back that can be earned. ...Read the whole story

  • automotive Lexus Puts Billboard On Pandora To Tout Safety by Karl Greenberg

    Lexus is launching a program that takes its "Crash Test Genius" to Pandora. The effort also uses HTML5-enabled ad units on Pandora's website (which is good news for iPad users.) The new premium advertisement is a large format, 970 x 250 banner with video and an integrated "skin." ...Read the whole story

  • restaurants Cinnabon Makes TV Debut In International Delight Spot by Karlene Lukovitz

    The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses the Cinnabon name for its Cinnabon-flavored coffee creamer. ...Read the whole story

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