Go back about 50 years and one of the more cloying jingles in the heyday of cloying jingles was "See the U.S.A. in your Chevrolet, dah-da-dah-da-dah ..." It's a different … Read the whole story
Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, … Read the whole story
The Institute of Medicine is recommending that the Food and Drug Administration and U.S. Department of Agriculture develop a single, standard front-of-package nutritional labeling … Read the whole story
Mark Donovan, senior vice president for mobile at comScore, tells "Marketing Daily," "We've gone from explaining to explaining why mobile was something that was … Read the whole story
Its Spark Miles and Spark Cash cards will offer the highest-value rewards in the marketplace, according to McLean, Va.-based Capital One. The Spark Cash … Read the whole story
Lexus is launching a program that takes its "Crash Test Genius" to Pandora. The effort also uses HTML5-enabled ad units on Pandora's website (which … Read the whole story
The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses … Read the whole story
Now that people are doing their shopping online and even in the palms of their hands, it's easy to be unnoticed if all you're … Read the whole story