June 3 - 6, 2024
Wednesday, December 7, 2011
Top of The News
The PR Newswire headline reads: "Helen of Troy Limited Announces Definitive Agreement to Acquire PUR Business from The Procter & Gamble Company." Cincinnati.com, the website of P&G's hometown "Cincinnati Enquirer," … Read the whole story
AUTOMOTIVEThe car is popular with owners -- none of whom are interested in ditching their Volts; and only 30 have taken a loaner, according … Read the whole story
- COMMENTARY
Overstock.com's recent about-face on its rebranding effort, which involved changing its well-known Internet address to the simple O.co, underscores the critical importance of the … Read the whole story
TECHNOLOGYAccording to a new survey of more than 500 marketers commissioned by AT&T, 88% plan to increase their mobile marketing programs over the next … Read the whole story
RESTAURANTSNot only are U.S. restaurant chains increasingly looking to overseas markets for growth, they are now reversing the traditional scenario by originating menu and … Read the whole story
- RESEARCH
The American Pantry Study revealed that 80% of shoppers like to see how much money they can save via coupon use or shopper loyalty … Read the whole story
TRAVELThe alliance includes Hertz being Live Nation's exclusive car rental partner in the U.S. and Canada. Hertz car rental services and Hertz NeverLost driving … Read the whole story
- RESEARCH
Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Katie Green - Little Saints, CMO
Kate Rafferty - Bush Brothers & Company, Consumer Experience Manager
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