MediaPost Publications - Marketing Daily 12/09/2011

Top of The News

by Thom Forbes

The headline above is a mere 35 characters. Meaning what? You got it. Meaning that it doesn't take much to entice us to learn more about something that catches our … Read the whole story

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FOOD
Study: Many Kids' Cereals Still High In Sugar
by Karlene Lukovitz
A one-cup serving of Kellogg's Honey Smacks, Post Golden Crisp or General Mills' Wheaties Fuel contains more sugar than a Hostess Twinkie, and a … Read the whole story
AUTOMOTIVE
Q&A: GMC's Craig Bierley Touts Truck Tech
by Karl Greenberg
General Motors' GMC division may not have new models to boast about this year, but the brand is going strong. Sales are up nearly … Read the whole story

TOURISM
Group Promotes Wine Country For Dogs
by Tanya Gazdik
The coastal county has more than 60 pet-friendly accommodations and many dog-friendly activities. According to a 2011 survey by PetRelocation.com, 32% of traveling pet … Read the whole story
RETAIL
Color: Will Tangerine Tango Lift Shoppers' Mood?
by Sarah Mahoney
Color expert Pantone has named Tangerine Tango as the color of 2012, and says it combines "the vivaciousness and adrenaline rush of red with … Read the whole story
TELECOM
Magenta Meets New Directions For T-Mobile
by Aaron Baar
The country's fourth-largest wireless provider is taking its signature color and style to the mall and the Internet in a new holiday-themed video that … Read the whole story
AUTOMOTIVE
Shoppers Opt For Slightly Used Luxury
by Karl Greenberg
Most auto shoppers are pragmatic when it comes to auto purchases, but they also will favor near-new luxury cars over new mass-market vehicles. Of … Read the whole story
COMMENTARY
Take 'In-Language' Seriously ... In The U.S.
by Louis F. Provenzano, Jr.
If you are going to market in another language, be careful that you understand the nuances of the language so you don't insult your … Read the whole story