Marketing Daily
Wednesday, December 14, 2011
  • Heineken's 'Sunrise' Effort Encourages Responsibility

    The new theme, "Sunrise belongs to moderate drinkers," is a part of the "Open Your World" global campaign, which celebrates and encourages aspirational behaviors … Read the whole story

  • Webroot Debuts Holiday 'Sobriety Test' App

    Continuing a tongue-in-cheek mission to assist consumers who may have impaired judgment after consuming alcohol, Webroot has created a "sobriety test" app. "What would … Read the whole story

  • Single-Serve Now 7.5% Of U.S. Coffee Sales

    Single-serve coffee formats, a category "scarcely worth tracking" five years ago, now accounts for 7.5% of U.S. retail coffee sales, according to Packaged Facts. … Read the whole story

  • Procrastination: 41% Plan On The 11th Hour

    Looks like more Americans are dragging their heels on holiday shopping this year, hoping for greater markdowns than usual. Some 41% of shoppers polled … Read the whole story

  • NHL Winter Classic: Brands On Ice

    The ice may have a tough time staying below the freezing point for the upcoming NHL Winter Classic, since the rivalries, the sponsorship activity, … Read the whole story

  • Canadian Tire Buys House For Webisodes

    The retailer, which has 1,200 outlets, bought a house in a Toronto neighborhood earlier this year for the sole purpose of using it as … Read the whole story

  • The Price Is Right ...

    ... to start experimenting with online and mobile banking for sales and marketing. Read the whole story