• Mercedes-Benz Focuses On Icons

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." The campaign throws the limelight upon the sixth-generation 2013 SL 550 Roadster. ...Read the whole story

  • Forecaster Projects 2.7% 2012 U.S. Ad Growth

    U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecasts Strategy Analytics. That represents significant improvement over last year's 0.6% U.S. growth. ...Read the whole story

  • Will JCPenney's 'Ellen' Ads Backfire?

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before earning it any new fans. ...Read the whole story

  • IAB Unveils Mobile 'Rising Stars'

    In the nick of time (given the explosion in mobile-device usage), the Interactive Advertising Bureau has formalized five new formats for mobile advertising. The IAB says the five winning formats come from some 36 companies. ...Read the whole story

  • Bank Customers Defect Due To Fees, Poor Service

    Fees are the main reason customers shop for a new primary bank, according to the J.D. Power and Associates 2012 U.S. Bank Customer Switching and Acquisition study. One-third of customers of big and large regional banks cite fees as the main shopping trigger. ...Read the whole story

  • Tackles, Flowers, and Sex

    Super Bowl viewers this year were hit with a huge dose of sex-charged commercials. One spot that caused a stir -- by Teleflora -- elicited ... ...More

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