Tuesday, February 28, 2012
  • Mercedes-Benz Focuses On Icons

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." The campaign throws the limelight upon the sixth-generation 2013 SL 550 Roadster. ...Read the whole story

  • Forecaster Projects 2.7% 2012 U.S. Ad Growth

    U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecasts Strategy Analytics. That represents significant improvement over last year's 0.6% U.S. growth. ...Read the whole story

  • Will JCPenney's 'Ellen' Ads Backfire?

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before earning it any new fans. ...Read the whole story

  • IAB Unveils Mobile 'Rising Stars'

    In the nick of time (given the explosion in mobile-device usage), the Interactive Advertising Bureau has formalized five new formats for mobile advertising. The IAB says the five winning formats come from some 36 companies. ...Read the whole story

  • Bank Customers Defect Due To Fees, Poor Service

    Fees are the main reason customers shop for a new primary bank, according to the J.D. Power and Associates 2012 U.S. Bank Customer Switching and Acquisition study. One-third of customers of big and large regional banks cite fees as the main shopping trigger. ...Read the whole story

Tackles, Flowers, and Sex

Super Bowl viewers this year were hit with a huge dose of sex-charged commercials. One spot that caused a stir -- by Teleflora -- elicited a physical reaction for some. The message became not only what ...More