Tuesday, March 27, 2012
  • Smartphone Use In Shopping Increasing

    Perception Research Services International (PRS), in new research, says ownership of smartphones is rapidly approaching levels of traditional mobile phones (36% versus 53%), and most smartphone owners (83%) use them while shopping for boh big-ticket items and groceries. The research -- conducted in May 2011 among 1,500 consumers drawn from a nationally representative online sample of adults ages 18 or older who are responsible for at least half of household shopping -- says users go to their smartphones during the decision-making process (comparing prices, gathering product information, searching for sales/coupons or reading reviews/opinions), and about one-third make actual purchases with ... ...Read the whole story

  • Lululemon Busts A Billion

    Lululemon Athletica says its fiscal fourth-quarter revenues soared 51% to $371.5 million, and that for the full year, sales topped the billion-dollar mark for the first time, with annual revenue rising 41% to $1 billion, up from $711.7 million in fiscal 2010. Net income for the Vancouver, B.C.-based retailer climbed to $73.5 million in the quarter, up from $54.8 million in the year-ago period. And on a comparable store basis, sales for the quarter rose 26%. The store sells yoga-inspired athletic wear online and at its 174 stores. ...Read the whole story

  • Propel Zero Launches Activity-Based Rewards
  • WWE Pins Flinn For Marketing
Internet Retailers: Listen To Your Users

Internet retailers must look closely at how they allocate their 2012 budgets, reduce the amount spent on apps, and increase development resources that improve their mobile sites -- and they must listen to their mobile us ...More

  • Brand Architecture: Building Brand Value

    Brand value focuses on the net effect of an initiative -- are the benefits worth more than the costs of getting those benefits or are cost-saving initiatives doing more harm than good? ...More