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• retail Piggly Wiggly Uncorks 'Local Since Forever' by Sarah Mahoney

  The Charleston, S.C.-based chain is using a two-minute spot to kick off the new positioning, spokesperson Christopher Ibsen tells Marketing Daily. It plays off the area's special beauty, as well as the chain's 65-year history. ...Read the whole story

• automotive Lee Majors Not In New Mazda Campaign by Karl Greenberg

  Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which mines the central theme of that '70s show "The Six Million Dollar Man," starts on March 28. ...Read the whole story

• restaurants Chipotle Recycles Billboards For Earth Day by Karlene Lukovitz

  Fans who buy a bag -- selling exclusively on Chipotle.com ($18) -- will receive a barcode with the bag that's redeemable for a free Chipotle menu item (burrito, bowl, salad or taco) on Earth Day (April 22). ...Read the whole story

• telecom PwC: Data Usage Will Upend Wireless Revenues by Aaron Baar

  The increasing number of people purchasing subsidized smartphones (in exchange for being locked into a long-term contract) will begin to weigh on the carriers' bottom lines. ...Read the whole story

• beverages Corona Evolves 'Find Your Beach' by Tanya Irwin

  Corona Extra is striving to evolve the "Find your beach" tagline that the brand has been using since 2010 with two new TV spots and out-of-doors. ...Read the whole story

• energy Sierra Club Ad Campaign Takes On Coal by Karl Greenberg

  The Sierra Club is launching an advertising campaign that talks about the dangers of coal. The effort uses humorous and (hopefully) viral videos that feature TV personalities and shows from the 1980s. ...Read the whole story

• Smartphone Use In Shopping Increasing
• Lululemon Busts A Billion
• Propel Zero Launches Activity-Based Rewards
• WWE Pins Flinn For Marketing

• advice Internet Retailers: Listen To Your Users by Michael Darnaud

  Internet retailers must look closely at how they allocate their 2012 budgets, reduce the amount spent on apps, and increase development resources that improve their ... ...More

perspective Brand Architecture: Building Brand Value by Martin Bishop

Brand value focuses on the net effect of an initiative -- are the benefits worth more than the costs of getting those benefits or are ... ...More