Monday, April 23, 2012
  • Corona Invites Viewers To Break Free From Rut

    Corona Light is debuting a national marketing campaign that encourages consumers to trade up from their brown bottle domestic light routine to a Corona Light for a change of pace. As the brand continues to strengthen its identity, the light beer brand is looking to increase its trial with consumers who are used to buying domestic light beers, said Jim Sabia, Crown Imports chief marketing officer. ...Read the whole story

  • Popularity Of Mobile Devices Still High

    According to ABI research, the 25% of consumers who showed a purchase intent for a smartphone is equal to the number of people who intend to buy HDTVs, and far exceeds the number of people who intend to buy tablets (18%). ...Read the whole story

  • Under Armour Woos Women With Social Goal-Setting

    Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under Armour, as well as seven brand ambassadors. ...Read the whole story

  • Q&A: Mitsubishi Gets Outlandish For Outlander

    The latest promotional effort gives three people all-day test drives of the Outlander Sport, while MMNA covers for them at work by sending ersatz temps to the winners' cubicles. The catch is that the temps are an odd lot of unqualified folks. ...Read the whole story

  • Old Spice Champion: Sweet Smell Of Success

    The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the sweet smell" of success is what really matters. There's even a DeLorean involved. ...Read the whole story

Use Social Curation To Build Brand Presence

Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- but the payoff is that it builds reach and lasting relationships with ...More