Roseanne Cash Kicks Off New Campaign for Brand USA by Thom Forbes

Country signer Rosanne Cash wailing a tune called "Land of Dreams" is the grabber in a global campaign for U.S. Tourism that will be unveiled today at International Pow Wow 2012, which opened yesterday at the Los Angeles Convention Center and runs for three days. The spot carries the tagline "Discover this land like never before," Andy Fixmer reports in "Bloomberg Businessweek." ...Read the whole story

  • beverages Corona Invites Viewers To Break Free From Rut by Tanya Irwin

    Corona Light is debuting a national marketing campaign that encourages consumers to trade up from their brown bottle domestic light routine to a Corona Light for a change of pace. As the brand continues to strengthen its identity, the light beer brand is looking to increase its trial with consumers who are used to buying domestic light beers, said Jim Sabia, Crown Imports chief marketing officer. ...Read the whole story

  • electronics Popularity Of Mobile Devices Still High by Aaron Baar

    According to ABI research, the 25% of consumers who showed a purchase intent for a smartphone is equal to the number of people who intend to buy HDTVs, and far exceeds the number of people who intend to buy tablets (18%). ...Read the whole story

  • apparel Under Armour Woos Women With Social Goal-Setting by Sarah Mahoney

    Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under Armour, as well as seven brand ambassadors. ...Read the whole story

  • automotive Q&A: Mitsubishi Gets Outlandish For Outlander by Karl Greenberg

    The latest promotional effort gives three people all-day test drives of the Outlander Sport, while MMNA covers for them at work by sending ersatz temps to the winners' cubicles. The catch is that the temps are an odd lot of unqualified folks. ...Read the whole story

  • packaged goods Old Spice Champion: Sweet Smell Of Success by Karl Greenberg

    The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the sweet smell" of success is what really matters. There's even a DeLorean involved. ...Read the whole story

  • perspective Use Social Curation To Build Brand Presence by Robert Egert

    Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- but ... ...More

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