Marketing Daily Issues for April 2012
- Marketing Daily - Monday, April 16, 2012
- Restaurants Feast On Tax Day by Thom Forbes
- T-Mobile Punches Up Attitude In New Campaign by Aaron Baar
- Starbucks Lets Rewards Members Direct Its Donations by Karlene Lukovitz
- Atlantic City Launches $20 Million Effort by Tanya Irwin
- Gen Y Dissected: Six Types Of Millennials by Sarah Mahoney
- Disney Channels Moves Loomis To New Marketing Position by Wayne Friedman
- Sony Approaches Dick Tracy Territory
- Chipotle, Creative Artists Win GRANDY For Video
- Appeal of QSRs' Kids' Meals Declining
- Doritos Locos Boost Taco Bell's Buzz
- Boost Offers Million Dollars For A Win
- 'Verbing' Up: Getting That Brand High Commentary by Nikolas Contis
- Marketing Daily - Friday, April 13, 2012
- The Unsinkable H.M.S. Marketing by Thom Forbes
- Dr Pepper Ties In With 'Marvel's The Avengers' by Karlene Lukovitz
- L.L. Bean Encourages: Discover Something by Sarah Mahoney
- Q&A: Samsung's Ralph Santana On Olympic Genome by Aaron Baar
- Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign by Tanya Irwin
- AmEx Tops Financial Category In Social Media by Mark Walsh
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
- Rockport Readies New Campaign
- Measurement-Driven Marketer Commentary by Ken Beaulieu
- Marketing Daily - Thursday, April 12, 2012
- Subscription Model Turns Blades Into Market Share by Thom Forbes
- Denny's Builds On Success Of Gen Y-Targeted Videos by Karlene Lukovitz
- Philips Norelco Celebrates Playoff Beards by Aaron Baar
- Farmers Insurance Debuts 'Avengers' Creative by Tanya Irwin
- Brooks Reaches Out To Happy Runners by Sarah Mahoney
- Multiscreen Viewing Up, Ad Reception Mixed by Wayne Friedman
- Intel Goes Inside The Music
- Profits Up At Levi Strauss On Lower Ad Spending
- Making Digital Video Ads Work Commentary by Ariff Quli
- Marketing Daily - Wednesday, April 11, 2012
- Quickly Removed From The Top Shelf: Best Buy's CEO by Thom Forbes
- Friends Have More Credibility Than Brands by Aaron Baar
- Kim Crawford Wines Pairs Art Event, Campaign Shoot by Karlene Lukovitz
- Toro Puts Lawn Mower On Treadmill by Karl Greenberg
- Drugfree.org Partners With Pharma Company by Tanya Irwin
- Drivers Grip SUVs Despite High Gas Prices by Karl Greenberg
- Madison Square Garden Taps Christie To SVP
- Trident Targets Gen Y Emotions With First Global Campaign
- Wireless Industry Works to Prevent Data Theft
- The Shopping Cart Conundrum Commentary by Michael Darnaud
- Marketing Daily - Tuesday, April 10, 2012
- Avon Calls On J&J's McCoy To Rebuild Brand by Thom Forbes
- Agency Comes Up With 'I Care' Button For Social Media by Aaron Baar
- Mazda's O'Sullivan Talks (One-Stop) Shop by Karl Greenberg
- Troy-Bilt Goes Multi-Screen With Shazam by Karl Greenberg
- Skinnygirl Leads Spirits In Volume % Growth by Karlene Lukovitz
- Two New 'Peepster' Cars Join Roadshow by Tanya Irwin
- Entertainment Foodservice Sales On the Rebound
- Walmart, Food Makers Launch Anti-Hunger Initiative
- Chevrolet Going To The Dogs At Show
- NASCAR Supports Military Families With Initiative
- Motorola Celebrates Bubba Win
- Conversions, Not Clicks, Key To Display Ads Commentary by Russell Glass
- Marketing Daily - Monday, April 9, 2012
- Lumia Takes Center Stage (On Easter Sunday?) by Thom Forbes
- Pet Food Shoppers Continue To Buy Premium by Tanya Irwin
- Kia Keeps Burning Digital, TV Candles by Karl Greenberg
- Cotton Inc. Launches New Look by Sarah Mahoney
- General Mills Heads 'Most Reputable' Rankings by Karlene Lukovitz
- Tree Top: The Difference Is Local by Karl Greenberg
- Q&A: Size Matters: Why Large = Power by Sarah Mahoney
- 5 Pinterest Tips for Hyperlocal Marketing Commentary by Tiffany Monhollon
- Marketing Daily - Friday, April 6, 2012
- The Spotlights Glare As Ingredients Take Center Stage by Thom Forbes
- Pampers Targets Hispanic Consumers by Tanya Irwin
- Pepsi Next Offers Internet 'Taste Test' by Karlene Lukovitz
- Gens X, Y Reshape Online, Mobile Shopping by Sarah Mahoney
- Acura Backs Marvel's 'The Avengers' by Karl Greenberg
- Brand Keys: Team Loyalty Transcends Win/Loss by Karl Greenberg
- Warm Weather + Early Easter = Solid March Sales by Sarah Mahoney
- Court Dismisses Happy Meals Suit Against McD's
- Sears To License Kenmore, Craftsman, DieHard
- P&G Sues Private Label Dental Strip Maker
- 9 Metrics Every Company Should Use Commentary by Martha Bush
- Marketing Daily - Thursday, April 5, 2012
- 'CR' Readers Weigh Walmart, Whole Foods, Wegmans ... by Thom Forbes
- New '14 Impala Will Complete Chevrolet by Karl Greenberg
- Amazon, Not Apple, Tops List Of Genius by Sarah Mahoney
- Easter Chocolate Launches Jump 45% by Karlene Lukovitz
- Tequila Patron: Racers Promote Drinking Responsibly by Karlene Lukovitz
- Mini Stays True To Irreverent Roots by Karl Greenberg
- New Orleans Tourism Offers Broadway Sweeps by Tanya Irwin
- Nike's NFL Buzz: How Much Is Enough? by Sarah Mahoney
- On Campus: North Face, Ralph Lauren, American Eagle
- Chevrolet Launches Baseball Ads
- Scion IQ: Actual Size On Tour Buses
- Optimizing Marketing At The Point Of Sale Commentary by Joseph Gelman
- Marketing Daily - Wednesday, April 4, 2012
- Burger King, Going Public, Has It McDonald's Way by Thom Forbes
- Chevrolet Rethinking Millennials by Karl Greenberg
- Lincoln Readies Product, Customer Service Revolution by Karl Greenberg
- Report: Coupon Offers Decline 8.1% by Sarah Mahoney
- Ally Aims To Promote Financial Literacy by Tanya Irwin
- McCormick Dives Into Pinterest by Karlene Lukovitz
- Kraft Reveals Food Business Numbers
- MRM Feeds Gen Y Lions
- Mini Roadster Strips On Hollywood Blvd.
- Brisk Iced Tea Bottles Unlock Star Wars Game Content
- Target Taps McKinney Chief As New CMO
- Attracting A New Generation Of Deal-Seekers Commentary by Samantha Skey
- Marketing Daily - Tuesday, April 3, 2012
- Ding-Dong, Coty Calling by Thom Forbes
- Carl's/Hardee's Ad With Kate Upton Proves A Bonanza by Karlene Lukovitz
- Automakers Converge On Javits This Week by Karl Greenberg
- Toyota Touts Camry With Thrillist Media by Karl Greenberg
- Skype Prepares $12 Million Campaign Launch by Tanya Irwin
- Titan Launches OOH Airport Division by Erik Sass
- Chrysler Group Extends Halftime
- Chrysler Touts New Ram On Social
- McKinney Names John Newall President
- Most Metro Lincoln Dealers Ready For Upgrade
- Unilever Ramps Up Hispanic Marketing
- Talk is Cheap, Tweets Are Money Commentary by Jordan Viator Slabaugh
- Inspiring Attention Or Legislating It? Commentary by David Michael Rich
