Spidey Spins A Successful Reboot, Most Say by Thom Forbes

Who do you call when a Super Hero teeters on the brink of losing his or her ability to draw mass amounts of audience on flimsy plot lines, blinding star power and lots of unlikely special effects? The League of Marketers, of course - that amorphous group of Hollywood talent adept in the art of "rebooting" the franchise with a dollop of blarney and a massive infusion of dollars. Witness Peter Parker and his altered ego, Spider Man. Spidey Spins A Successful Reboot, Most Say ...Read the whole story

  • technology People Stink: How Far Can $25,000 Go In Social Media? by Sarah Mahoney

    Agion, a biotech company, had a problem: It had a great new odor elimination ingredient, but practically no budget for a B2B effort to convince apparel companies to use it. So it turned to a consumer effort, getting people to talk about ... body odor. ...Read the whole story

  • automotive Mercedes-Benz Tops In Dealership Experience by Karl Greenberg

    The Montvale, N.J.-based automaker, which was in the top five of the J.D. Power & Associates dealership experience survey last year behind Lexus and Cadillac, takes the top position in the latest Pied Piper Prospect Satisfaction Index. ...Read the whole story

  • food Hershey's Launch Urges 'Sweet Independence' by Karlene Lukovitz

    The Hershey Company is employing Facebook engagement activities and sampling events to launch Hershey's Simple Pleasures, a line of chocolates promising 30% less fat than the average found in the leading milk chocolates. ...Read the whole story

  • entertainment Sony Creates Memories For 'Recall' by Aaron Baar

    The "Welcome to Rekall" sweepstakes features a dedicated Web site through which people can use their Facebook profiles to receive a personalized video detailing one of nine fantastic "experiences," such as becoming a UFC fighter or a rock star. ...Read the whole story

  • airlines US Airways Launches DC Promo by Tanya Irwin

    US Airways will celebrate new service at Washington, D.C.'s Reagan National Airport with a month-long campaign of promotions. Called "30 Days for D.C.," a different event will take place each day from July 7 through Aug. 5. ...Read the whole story

  • Benjamin Franklin Wants You To Read This by Bob Garfield

    As counterintuitive as this may sound, but a fact long since enshrined in the literature of psychology, is that human beings will identify with those ... ...More

how-to Transform Your Business With Voice-of-Customer by Laura Patterson

Voice-of-Customer programs are a vital step in transforming any organization into a truly customer-centric operation. VoC can produce and prioritize a detailed set of customer ... ...More

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