June 3 - 6, 2024
Monday, July 16, 2012
Top of The News
A looming question on the minds of competitive consumer packaged good marketers -- as well as investors -- this week is "Wherefore art thou, Procter & Gamble?" in light of … Read the whole story
RETAILThe research, based on 500 U.S. shoppers, finds that 64% of the shoppers surveyed buy store brands at least half the time. And 39% … Read the whole story
AUTOMOTIVEThe ad, which broke during this year's ESPY Awards on ESPN on Wednesday, has Peyton Manning taking on his quarterback persona to talk to … Read the whole story
BEVERAGESHeineken is launching Indio, a Mexican dark beer, in key U.S. markets with accompanying marketing which will include online communication, digital advertising, out-of-home postings … Read the whole story
RESEARCHThe mix of brands is indicative of how to remain venerable after many years (Cheerios has been building buzz through successful line extensions) and … Read the whole story
AUTOMOTIVEThe Dearborn, Mich.-based automaker says people can host special parties at which Ford provides an Escape, along with an expert to explain the attributes … Read the whole story
- COMMENTARY
'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want … Read the whole story
- COMMENTARY
In today's social age, the savviest brands are embracing social dynamics to interact with existing customers, acquire new ones, and boost long-term sales. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Katie Green - Little Saints, CMO
Christina Nevoso - Bayer Consumer Health, NA Consumer Health Senior Capabilities Lead - Brand Building & Marketing Excellence
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
Email Insider Summit
December 8, 2024
