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• retail Study: Store Brands Still On Fire by Sarah Mahoney

  The research, based on 500 U.S. shoppers, finds that 64% of the shoppers surveyed buy store brands at least half the time. And 39% have been buying more private-label goods in the past few years, and have no plans to return to brand names. ...Read the whole story

• automotive Buick Taps Manning For OnStar Audibles by Karl Greenberg

  The ad, which broke during this year's ESPY Awards on ESPN on Wednesday, has Peyton Manning taking on his quarterback persona to talk to OnStar Turn-by-Turn navigation. It also calls out the IntelliLink telematics feature. ...Read the whole story

• beverages Heineken Launches Mexican Beer by Tanya Irwin

  Heineken is launching Indio, a Mexican dark beer, in key U.S. markets with accompanying marketing which will include online communication, digital advertising, out-of-home postings and murals and influencer sampling. ...Read the whole story

• research Buzz Leaders, Improvers Keep Things Positive by Aaron Baar

  The mix of brands is indicative of how to remain venerable after many years (Cheerios has been building buzz through successful line extensions) and the newer realities of commerce, says Ted Marzilli, senior vice president and managing director of BrandIndex. ...Read the whole story

• automotive Cause Marketing Helps Drive '13 Ford Escape by Karl Greenberg

  The Dearborn, Mich.-based automaker says people can host special parties at which Ford provides an Escape, along with an expert to explain the attributes of the new sport utility vehicle. Ford will provide 40 meals per guest to people at risk of hunger. ...Read the whole story

• VZW Bows 'GameTanium'

• The Russians Beat Us Into Space - And Look Where It Got Them by Bob Garfield

  'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want to ... ...More

how-to The New Customer Carnival by Jeff Crowe

In today's social age, the savviest brands are embracing social dynamics to interact with existing customers, acquire new ones, and boost long-term sales. ...More