McDonald's Serves Up 400-Calorie Campaign As Sales Slow by Thom Forbes

When the going gets rough, the marketing gets cranking, McDonald's new CEO, Don Thomson, told analysts during a conference call yesterday. And things are rough all over. "This is a time for us to focus on guest-count growth and market-share gain. And so we really go at this very hard in times like these, even though it means an investment," according to Thompson. ...Read the whole story

  • beverages PepsiCo Bumps Coke In Steelers Deal by Karlene Lukovitz

    PepsiCo won with a deal that opens opportunities across the whole PepsiCo North America portfolio, including Frito-Lay, Quaker Oats, Gatorade and Tropicana, as well as Pepsi. Frito-Lay and Gatorade already had relationships with the Steelers. ...Read the whole story

  • retail Target Testing Beauty Program In Chicago by Sarah Mahoney

    The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppers with skin care, makeup and hair care. Equipped with mirrors and iPods, the pros will dole out samples, advice and instructions. ...Read the whole story

  • entertainment Starz Lets Users Be The 'Boss' by Aaron Baar

    The marketing program (aptly called "Price for Power") leverages people's Facebook information to create a video (using characters and situations from the show) in which the user runs for Illinois governor. ...Read the whole story

  • airlines JetBlue Intros TrueBlue Mosaic by Tanya Irwin

    An enhancement to the existing customer loyalty program, it will be available to loyalty club members who have earned 15,000 base flight points or completed 30 flight segments and have earned at least 12,000 base flight points in a calendar year. ...Read the whole story

  • Tablets To Lead Mobile Advertising In 2014 by Mark Walsh

    A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of their larger screen and the more immersive media experience. The Yankee Group study forecasts tablets will account for 53% of mobile ad dollars in 2014 compared to 47% for mobile handsets. ...Read the whole story

  • at the olympics London 2012: What Marketers Can Expect by Dawn Zencka

    Marketers are using 2012 to test new programs that push the boundaries between paid, owned, shared and earned media. Some programs will help establish new ... ...More

What Marketers Should Ask About Mobile by Jeff Hasen

No one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 billion ... ...More

Follow MediaPost