Advanced Search

• financial services Liberty Mutual Launches Campaign During Olympics by Tanya Irwin

  Liberty Mutual is launching a new campaign during the Olympics Summer Games. The creative has a new theme, "Humans," and kicks off July 28 with two executions, a 30-second and 60-second version. ...Read the whole story

• food Team USA Sponsor Chobani Celebrates Communal Pride by Karlene Lukovitz

  "Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success that has now enabled the company to support Team USA as its official yogurt sponsor. ...Read the whole story

• telecom Wireless Tiered Plans Affecting Customer Satisfaction by Aaron Baar

  More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an effect on their perceptions of customer service from their carriers. ...Read the whole story

• automotive New KBB.com Campaign Focuses On New Cars by Karl Greenberg

  Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaign, "Projections," to tell the world that it has a raft of tools to help consumers shop for new cars -- not just figure out what a pre-owned vehicle is worth. ...Read the whole story

• retail Moscot Tosses Glasses Gauntlet Across Delancey by Karl Greenberg

  For the "Living History" campaign, Moscot Originals frames will be seen on the nose-bridges of Billy Leroy, curator of the Lower East Side for almost 30 years and owner of Billy's Antiques and Props, among others. ...Read the whole story

• On Strong Results, Cabela's Announces Expansion
• Macy's Taps Alves For I-N-C Ads
• Target Steps Up Social School Program
• Chick-fil-A PR Exec Dies Mid-Crisis

• Lost Cities and Emails: A Journey of (Re)discovery by Bob Garfield

  One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted works ... ...More

report Tweets On Steroids!? by Bob McCurdy

Audio can effectively trigger powerful brand messaging and elicit an emotional response to the point of impacting us physiologically, while positively impacting several key branding ... ...More

Right Place, Right Time by Sandra Zoratti

Advertisers are more vocal than ever about what's wrong with mass marketing. But defining the reverse - with so many ways to pinpoint, segment and ... ...More