General Motors' Joel Ewanick, who was recently praised by his boss for his willingness "to challenge the status quo of the corporation," evidently pushed it too far. He "elected to … Read the whole story
Liberty Mutual is launching a new campaign during the Olympics Summer Games. The creative has a new theme, "Humans," and kicks off July 28 … Read the whole story
"Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success … Read the whole story
More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an … Read the whole story
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaign, "Projections," to tell the world that it has a raft of tools … Read the whole story
For the "Living History" campaign, Moscot Originals frames will be seen on the nose-bridges of Billy Leroy, curator of the Lower East Side for … Read the whole story
One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted … Read the whole story
Audio can effectively trigger powerful brand messaging and elicit an emotional response to the point of impacting us physiologically, while positively impacting several key … Read the whole story
Advertisers are more vocal than ever about what's wrong with mass marketing. But defining the reverse - with so many ways to pinpoint, segment … Read the whole story