"A memorable commercial is important, but won't be effective if viewers don't make a connection between the ad and your brand," says Nielsen's Joe … Read the whole story

Having scored a hit with its cross-platform game Skylanders Spyro's Adventure -- in which gamers take certain "real world" toys and bring them to … Read the whole story

"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools … Read the whole story

Today, food producers, manufacturers, chefs and retailers are increasingly integrating more healthful, sustainable and tasty options alongside the more "indulgent" ones across all kinds … Read the whole story

"I think at some point in time, because of the sheer numbers, someone has to say, 'How many more do we have of these?' … Read the whole story

The video is viewable at TheRealBears.org, where visitors are being encouraged to share the content through Facebook, Twitter, Pinterest and Google+, because "sharing is … Read the whole story