• Birds Eye Reports Success With 'ICarly' Partnership

    A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action series has yielded strong engagement metrics and sales gains for the brand that helped lift the frozen foods category as a whole during the promotional period. ...Read the whole story

  • Toy Product Blasts Into Holiday Season

    With so many kids finding entertainment in electronics, paintball products and sporting goods manufacturer Kee Action Sports wants to introduce kids to a little more "real world" action via a lower-end paintball "blaster" for boys between the ages of 9 and 15. ...Read the whole story

  • Jaguar Roars Into All-Wheel Drive

    "As we were developing the business case for AWD, we looked at auto registration data," he says. "We set a threshold of 50% AWD. So if you draw a line from east to west, north is 50% and below is less. But in key AWD markets, AWD is 80% to 85%." ...Read the whole story

Sandy Through Indian Eyes

My philosophy about success, in business or otherwise, begins with a few questions. How many experiences are you willing to have, to leave yourself open ... ...More

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