Friday, November 23, 2012
  • Birds Eye Reports Success With 'ICarly' Partnership

    A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action series has yielded strong engagement metrics and sales gains for the brand that helped lift the frozen foods category as a whole during the promotional period. ...Read the whole story

  • Toy Product Blasts Into Holiday Season

    With so many kids finding entertainment in electronics, paintball products and sporting goods manufacturer Kee Action Sports wants to introduce kids to a little more "real world" action via a lower-end paintball "blaster" for boys between the ages of 9 and 15. ...Read the whole story

  • Jaguar Roars Into All-Wheel Drive

    "As we were developing the business case for AWD, we looked at auto registration data," he says. "We set a threshold of 50% AWD. So if you draw a line from east to west, north is 50% and below is less. But in key AWD markets, AWD is 80% to 85%." ...Read the whole story

  • Ford Quotes Tupac For Fusion

    Ford is touting the Ford Fusion to African Americans with a new campaign via UniWorld Group that uses the poetry of Tupac Shakur. The effort, "A Rose," includes a TV spot where consumers witness members of a Ford product team creating the car by sculpting a Fusion out of block of concrete. ...Read the whole story

  • Ad Titan Makes AAF's Hall Of Fame

    Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (which used to be called Rubin Postaer and Associates), has been elected to the American Advertising Federation's Advertising Hall of Fame, competing against 40 nominees ...Read the whole story

  • Who Uses Aunt Jemima's Frozen Waffles?

    Top 10 DMAs in which adults have used Aunt Jemima's frozen waffles in the last six months. ...Read the whole story

A Heads-Up For The Holiday -- Or, How We'll Avoid The Apocalypse

Superstorm Sandy. The fiscal cliff. Twinkiecide. Talk about sounding the alarm. Lately, events have been so ominous that a person could be persuaded that the Mayans were on to something, apocalypse-wise. ...More

  • Sandy Through Indian Eyes

    My philosophy about success, in business or otherwise, begins with a few questions. How many experiences are you willing to have, to leave yourself open to, to respond to change? I was reminded of the value ...More