Thursday, December 13, 2012
  • Toys R Us Plays With Social Discounts

    Created in partnership with Ubisoft, the game invites players to build their own toy store, where they can create a science toy department or add a Ferris wheel. Players progress through seven levels, amass the game's currency, and eventually become CEO. ...Read the whole story

  • 2013 To Be Big Year For Food Concept Start-Ups

    The forecasters also note a below-the-radar start-up trend, dubbed "hush dining," in which talented cooks who lack the capital or time to start a full-blown restaurant are setting up (illegal) on-order restaurants in their own homes, and using social media and WOM to drive business. ...Read the whole story

  • Smartphones Essential To Shopping Experience

    "[Smartphones] have really become shopping tools. It's the way to find information, prices and locations," Norty Cohen, founder and CEO of Moosylvania, tells "Marketing Daily." "It's basically a retail tool and it changes the way people think about it." ...Read the whole story

  • Brands Struggle With Marketing To Women

    Even top brands are struggling to effectively market their products to women, especially those in the financial services, insurance, automotive and alcoholic beverage segments. The top five brands that market effectively to women include Dove, Amazon, Target, Febreze and Wal-Mart. The "bottom five" brands include United Healthcare, Budweiser, Mercedes-Benz, Coors and Harrah's Casino. ...Read the whole story

  • Fans Help Truvia Expand Dining Distribution

    The collaboration is enabling Truvia to reward early-adopter dining venues by featuring them in "welcome" ads in local media like OOH and television, notes Brooks. Key Hilton Hotels & Resorts properties have been featured in TV spots, for example. ...Read the whole story

  • Peapod Tells Gamers: Bowl With Turkeys

    "I've always loved the 'Elf Yourself' promotion, and although we've often raised funds for local food banks in ways that highlight our digital functionality, we wanted to do something more fun," Peg Merzbacher, Peapod's director of marketing, tells "Marketing Daily." ...Read the whole story

  • Havas Video Documents Social Shopping Trends

    Just in time for the holiday season shop-a-thon, Havas Media has launched a new YouTube video on social shopping. The video features executives from Havas, the agency's eyewear client Warby Parker, Facebook and FaceCake. ...Read the whole story

The Seven Secrets Of Online Shoppers

U.S. consumers are expected to spend $1 trillion this holiday season, with at least $43B of that spent online. For retailers trying to capture the attention of today's bargain-hunting, Facebook posting, Twitter-sharing online shoppers, last year's ...More