Friday, January 4, 2013
  • For Target And Kohl's, Ho-Hum Holidays

    At Target, sales were a disappointment, with flat same-store numbers. "December sales were slightly below our expectations, as strong results late in the month did not completely offset softness in the first three weeks," says Gregg Steinhafel, its CEO. ...Read the whole story

  • Shullman: Affluent People Bullish On Economy

    A lot of studies have come out in recent weeks predicting how various product categories will do this year. The Shullman Research Center has a new report -- its first -- that takes a demographic approach: where will well-to-do consumers sit for 2013? ...Read the whole story

  • TD Bank Highlights 'Bank Human' Experience

    After six years of celebrity-focused ads/marketing, TD Bank is shifting to feature customers and employees as the hero and encouraging consumers to "Bank human, again." The decision to shift away from celebrity-focused ads featuring Regis Philbin and Kelly Ripa was a strategic one, TD Bank Chief Marketing Officer Vinoo Vijay tells Marketing Daily. ...Read the whole story

  • Army Uses Stories To Boost Minority Officer Corps

    Facing requirements to increase minority representation in its officer corps, the U.S. Army is launching a campaign targeted toward the African-American community showcasing the leadership qualities and elite status that becoming an Army officer yields. ...Read the whole story

  • 'Old' And 'New' Selves Converse In Medifast Ads

    To create the effect, Solve worked with director John Haagen of New York-based Assembly Films. Each of the three individuals featured in three different spots was filmed in Los Angeles in January 2012, then shot again at the same location in September. ...Read the whole story

  • Honda Touts Innovation, American Kaizen For Civic

    Honda is heralding the arrival of its U.S. market icon, the 2013 Civic, unveiled at the Los Angeles auto show last fall. The campaign -- via long-time agency RPA -- comprises four TV spots, one of which debuted in the Rose Bowl on Tuesday. ...Read the whole story

Blaxsploitgettiwestern, Anyone?

"Django" can be a hard pill to swallow. Of course it's offensive to think of slavery as the subject of an exciting new action-entertainment genre for Tarantino to use for fun and profit. But the ironic ...More

  • HSBC: Rogue's Favorite Money Launderer?

    HSBC spent years positioning itself as the "worldwide local bank" through a campaign designed to indicate that it understands the subtleties of cultural differences. HSBC also understands the subtleties of -- and apparently, was fully invested ...More

  • It's Time For An Image Strategy

    In our image-driven digital landscape, marketers and publishers are embarking on a whole new world of advertising opportunity. Images have the power to increase Web site traffic, drive customer engagement and create new revenue streams. The ...More