Tuesday, February 12, 2013
  • Lay's Announces Crowdsourced Flavor Finalists

    From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook page, via Twitter using the hashtags #SaveChickenWaffles #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). ...Read the whole story

  • Showrooming More Opportunity Than Threat

    "You can either look at is as a negative, or it's an opportunity," Larry Freed, CEO of ForeSee, tells Marketing Daily. "The opportunity is that people are coming into your store. If you're going to use mobile as a companion channel, you want them to come to your site." ...Read the whole story

  • Trojan Takes A New Spin On Sex Ed

    Trojan is marking Condom Awareness Week with an innovative promotion. The company is using game show-style taxi trips in New York City and a history of condoms documentary to promote the brand. The rubber is literally meeting the road -- pun intended -- as the condom makers deploys a fleet of Trojan Safe Ride taxis to drive home the facts about condoms. Americans are invited to get in and gauge their sexual health IQ by participating in a condom trivia game while en route to their destination. ...Read the whole story

  • Scion Puts Spotlight On Young Entrepreneurs

    Once finished, they handed their footage to documentarian Doug Pray, who grabbed the best stuff from each and made a series of three-minute films that live on Scion's YouTube channel and home page. For traditional TV there are three national broadcast spots, per the automaker. ...Read the whole story

  • Toys Go Retro, Virtual, And Construction Crazy

    Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as well as 360-degree playthings that allow kids to surf through virtual worlds, and a resurgence in construction sets. ...Read the whole story

  • Pizza Hut: Tweet For Last-Minute V-Day Gifts

    Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Feb. 11 and 13, those who tweet @PizzaHut using the hashtag #LastMinuteLovers with a plea for help will have a chance to win one of 24 daily (one per hour) Last Minute Lovers Packages. ...Read the whole story

Right Place, Right Price, Right Time

The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any barriers to purchase in the moment. Shoppers are demanding the right product ...More

  • 10 Tips For Powerful Shopper Marketing

    The complexity of the shopper journey tests our ability to measure and analyze exactly what's working. Shopper marketing is about removing obstacles to purchase. These 10 tips can help you overcome the obstacles to better measurement ...More