Mayor Bloomberg's Cause Du Jour: Salt Reduction by Thom Forbes

New York City Mayor Michael Bloomberg has not only wielded a big stick but also walked with a swagger in pushing through "we-know-what's-good-for-you" initiatives that have roused the ire of folks around the country who, for example, like to smoke where they please, tote the armament of their choice and drink large doses of soda pop without government say-so. ...Read the whole story

  • food Lay's Announces Crowdsourced Flavor Finalists by Karlene Lukovitz

    From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook page, via Twitter using the hashtags #SaveChickenWaffles #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). ...Read the whole story

  • electronics Showrooming More Opportunity Than Threat by Aaron Baar

    "You can either look at is as a negative, or it's an opportunity," Larry Freed, CEO of ForeSee, tells Marketing Daily. "The opportunity is that people are coming into your store. If you're going to use mobile as a companion channel, you want them to come to your site." ...Read the whole story

  • health and beauty aids Trojan Takes A New Spin On Sex Ed by Tanya Irwin

    Trojan is marking Condom Awareness Week with an innovative promotion. The company is using game show-style taxi trips in New York City and a history of condoms documentary to promote the brand. The rubber is literally meeting the road -- pun intended -- as the condom makers deploys a fleet of Trojan Safe Ride taxis to drive home the facts about condoms. Americans are invited to get in and gauge their sexual health IQ by participating in a condom trivia game while en route to their destination. ...Read the whole story

  • automotive Scion Puts Spotlight On Young Entrepreneurs by Karl Greenberg

    Once finished, they handed their footage to documentarian Doug Pray, who grabbed the best stuff from each and made a series of three-minute films that live on Scion's YouTube channel and home page. For traditional TV there are three national broadcast spots, per the automaker. ...Read the whole story

  • retail Toys Go Retro, Virtual, And Construction Crazy by Sarah Mahoney

    Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as well as 360-degree playthings that allow kids to surf through virtual worlds, and a resurgence in construction sets. ...Read the whole story

  • restaurants Pizza Hut: Tweet For Last-Minute V-Day Gifts by Karlene Lukovitz

    Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Feb. 11 and 13, those who tweet @PizzaHut using the hashtag #LastMinuteLovers with a plea for help will have a chance to win one of 24 daily (one per hour) Last Minute Lovers Packages. ...Read the whole story

  • insight Right Place, Right Price, Right Time by Nanda Sibol

    The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any barriers ... ...More

advice 10 Tips For Powerful Shopper Marketing by Michael Komasinski

The complexity of the shopper journey tests our ability to measure and analyze exactly what's working. Shopper marketing is about removing obstacles to purchase. These ... ...More

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