Los Angeles Lakers owner Jerry Buss, who died yesterday at 80 after a long fight against cancer, didn't really reinvent basketball, as the "Wall Street Journal" headline suggests. Points are still scored by tossing an inflated orb through a "basket," after all. But he did overhaul the way professional basketball is packaged and sold -- currently making his team the most valuable in the NBA, according to "Forbes," after years of trailing the New York Knicks --and he transformed the exploding profession of "sports marketing" along the way. ...
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly low-key social response to the brand's unexpected appearance during Sen. Marco Rubio's ... Read the whole story
"Hardly any companies are doing equally well on social marketing and social servicing," Jacqueline Anderson, director of social media and text analytics at J.D. ... Read the whole story
Hilton, Marriott, and Four Seasons have the highest "conversational relevance" in online discussions among leisure and business travelers. The conclusion is based on an ... Read the whole story
Paul Marcum, GE's director of global digital marketing and programming, tells Marketing Daily that this kind of campaign is a no-brainer, since GE was ... Read the whole story
More people may be shopping and browsing on mobile devices, but luxury brands have made little additional investment in mobile in the last year ... Read the whole story