Marketing Daily
Tuesday, June 4, 2013

Top of The News

Headwinds, Tailwinds for GMO Labeling
by Thom Forbes

The winds on the Genetically Modified Organism (GMO) front are blowing every which way but static, as seed and pesticide producers and most food marketers and retailers in the U.S. … Read the whole story

  • FOOD
    Ben & Jerry's Gives Twist to Flavor Crowdsourcing
    by Karlene Lukovitz

    Ben & Jerry's is asking residents of five cities to vote to help create and determine the names of new ice cream flavors that … Read the whole story

  • EBay, Walmart, McDonald's Top Cause Fundraisers
    by Sarah Mahoney

    Analyzing the results from leading companies and campaigns, CMF reports that eBay raised $54 million for more than 22,000 nonprofits last year, thanks to … Read the whole story

  • TELECOM
    Vonage Touts Innovation, Generosity
    by Aaron Baar

    Known as the first company to bring voice-over-Internet telephony to the masses, Vonage is setting out to prove that compassion and capitalism can go … Read the whole story

  • AUTOMOTIVE
    May Was A Boon For The Industry
    by Karl Greenberg

    The past month was the best May in the U.S. for many automakers in many years. Ford saw its best May retail sales since … Read the whole story

  • HOSPITALITY
    Southwest Airlines, MGM Resorts Join Loyalty Programs
    by Tanya Gazdik

    Southwest Airlines and MGM Resorts International are launching an alliance between the companies' loyalty rewards programs, Rapid Rewards and M life. Members of both … Read the whole story

  • AUTOMOTIVE
    Fiat Pops A Cap With Jones Soda
    by Karl Greenberg

    Fiat and Jones Soda are going surfing in a California cross-promotion that touts the new Left Coast-friendly Fiat 500e electric car, and the new … Read the whole story

  • COMMENTARY
    Play The Long Game: Unify Your Users
    by Neil Capel

    Play the long game. Make every interaction users have with your brand highly relevant, and you will win their respect and purchasing power. Many … Read the whole story