Marketing Daily
Wednesday, June 12, 2013

Top of The News

Google Finds A Waze To Drive Local Ads
by Thom Forbes

Google is shelling out $1.1 billion for the traffic app Waze to tap into its crowd-sourced ability to "outsmart traffic together" and identify speed traps on Highway 101, right? Well, … Read the whole story

  • AUTOMOTIVE
    Cadillac Going Rogue, With New Agency
    by Karl Greenberg

    Kind of like Lincoln Motor's Hudson Rouge, or Hyundai's Innocean USA, the General Motors luxury division has gotten its own dedicated agency, Rogue, a … Read the whole story

  • TECHNOLOGY
    Q&A: TiVo Evolved As Screens Proliferated
    by Aaron Baar

    When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar … Read the whole story

  • AIRLINES
    JetBlue Airways Partners With Random House
    by Tanya Gazdik

    JetBlue Airways is partnering with Random House for its third annual Soar with Reading program, an award-winning summer literacy initiative that places age-appropriate books … Read the whole story

  • AUTOMOTIVE
    Chevy Signs On With U.S. Soccer
    by Karl Greenberg

    In addition to having a multi-year deal with super-team Manchester United that will ultimately result in the Chevy bow tie being emblazoned on team … Read the whole story

  • APPAREL
    Lululemon CEO Prepares To Leave
    by Sarah Mahoney

    Among brand advocates and social-media experts, Lululemon is something of a darling, even following a major product snafu earlier this year. And while that … Read the whole story

  • Consumer Demand For Value Places Google, Ikea As Top Brands
    by Steve McClellan

    Google is the top-ranked brand in the world among consumers, according to a new report just issued by Havas Media's "Meaningful Brands" research unit. … Read the whole story

  • COMMENTARY
    The Perfect Present
    by Adrienne Levy

    Every day we are getting messages online and offline. Striking the perfect balance with social resources and traditional marketing elements is critical to reinforce … Read the whole story

  • COMMENTARY
    Get Your Alcohol Brand Invited To The Party
    by Katie Petrillo

    The celebrations industry provides new opportunities for beer, wine, and spirits brands. Party hosts spend freely to make the event a success, and alcohol … Read the whole story

  • COMMENTARY
    'Mad Men' Episode 611: 'Favors,' Or Comforting Mrs. Rosen
    by

    Titled "Favors," this was one of the season's most surprising, brilliant, but difficult-to-watch episodes, featuring extraordinary performances from the entire cast -- but actors … Read the whole story