Marketing Daily
Thursday, June 13, 2013

Top of The News

AAA Study Says Siri Drives Us To Distraction
by Thom Forbes

The gist of a report from the American Automobile Association on the growing use of devices that allow drivers barreling down the interstate to use voice commands to do everything … Read the whole story

  • AUTOMOTIVE
    Irv Gordon To Hit 3 Million Miles; Volvo Celebrates
    by Karl Greenberg

    Volvo's Geno Effler says he's expecting lots of views of the video on social media channels because "he transcends the auto [vertical] because he's … Read the whole story

  • RETAIL
    On-the-Go Shoppers Fuel Convenience Store Growth
    by Sarah Mahoney

    IRI says there are now some 149,000 convenience stores, with roughly two-thirds owned by independents. Increasingly, these stores are stepping away from their cookie-cutter … Read the whole story

  • FINANCIAL SERVICES
    Schwab Effort Includes Letter From Founder
    by Tanya Gazdik

    Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "Own Your Tomorrow." The national marketing campaign breaking this week includes TV, print, … Read the whole story

  • RESEARCH
    Many Grooms Overwhelmed By Wedding Planning
    by Tanya Gazdik

    With the height of wedding season upon us, research shows that many grooms are overwhelmed with the planning for the big day. Mintel found … Read the whole story

  • AUTOMOTIVE
    AutoPacific: Buick And Cadillac Top Brands
    by Karl Greenberg

    Auto consultancy Tustin, Calif.-based AutoPacific reports in its 17th annual Vehicle Satisfaction Awards (VSA), based on surveys of 52,000 new-vehicle owners that Cadillac is … Read the whole story

  • COMMENTARY
    The Key To Unlocking The True Value Of Today's Programming
    by Mitch Kanner

    How can networks focused on selling advertising units on existing and new programs better collaborate with brands looking to get "beyond the spot" -- … Read the whole story

  • COMMENTARY
    Inside The New Mainstream: How To Target Your Message Across Cultures
    by

    Marketers need to move beyond a traditional multicultural approach to hyper-target consumers based on their location, ethnicity, country of origin, language preference, buying behaviors … Read the whole story