Marketing Daily
Friday, June 14, 2013
  • Chevrolet's Campbell: Racing On Sunday Still Sells

    Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pickup and a bunch of other cars at Pocono recently. In this Q&A, … Read the whole story

  • Outback, Panera Lead 'Customer-Centric' Rankings

    The overall top-10 U.S. CCI ranking -- across all restaurant formats -- shows Outback and Panera to be #1 and #2 respectively, followed by … Read the whole story

  • Miller64 Launches Web Series

    MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superstar athletes surprise unsuspecting recreational intramural teams for the day and help them … Read the whole story

  • IPhone Buyers Still Brand Loyal

    "A lot of people have been down on Apple recently, and everyone is wondering how much they're going to innovate without Steve Jobs. [But] … Read the whole story

  • Dior Taps 'Twilight' Hunk Pattinson

    The company says photographer Nan Goldin shot the print campaign, with broadcast ads filmed by French director Romain Gavras. (At this point, ads are … Read the whole story

  • J.D. Power: Ace Sets Pace At Retail

    J.D. Power's study measures home improvement retail satisfaction based on staff and service parameters like availability, courtesy, and knowledge; facility, which includes ease of … Read the whole story

  • The State Of Neuroscience In Market Research

    Advances in neuroscience have taught us that unconscious emotional response is critically important in influencing consumer decisions. Researchers must move beyond addressing only the … Read the whole story

  • Yes, There Is Such A Thing As Too Much Integration

    One of the chief concerns that marketers bring to strategic business consultants is the struggle for smart, efficient and effective integration. Ultimately, integration means … Read the whole story