A unanimous Supreme Court decision yesterday that genes, being a product of nature, are not patentable when isolated from the body is mixed news for Myriad Genetics, which hoped to … Read the whole story
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pickup and a bunch of other cars at Pocono recently. In this Q&A, … Read the whole story
The overall top-10 U.S. CCI ranking -- across all restaurant formats -- shows Outback and Panera to be #1 and #2 respectively, followed by … Read the whole story
MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superstar athletes surprise unsuspecting recreational intramural teams for the day and help them … Read the whole story
"A lot of people have been down on Apple recently, and everyone is wondering how much they're going to innovate without Steve Jobs. [But] … Read the whole story
The company says photographer Nan Goldin shot the print campaign, with broadcast ads filmed by French director Romain Gavras. (At this point, ads are … Read the whole story
J.D. Power's study measures home improvement retail satisfaction based on staff and service parameters like availability, courtesy, and knowledge; facility, which includes ease of … Read the whole story
Advances in neuroscience have taught us that unconscious emotional response is critically important in influencing consumer decisions. Researchers must move beyond addressing only the … Read the whole story
One of the chief concerns that marketers bring to strategic business consultants is the struggle for smart, efficient and effective integration. Ultimately, integration means … Read the whole story