The effort, "Unexpect Everything," touts the 2014 Corolla with some 300 pieces of unique content on a Tumblr page, UnexpectEverything.com, and support via digital … Read the whole story

As flailing Washington, D.C. insiders raced to reopen the government and avoid default (along with the economic doomsday many predicted might follow), retailers had … Read the whole story

For the promotion, every touchdown Johnson scores for the remainder of the season will be rewarded with a 65-inch flat-screen TV given to a … Read the whole story

H.J. Heinz remained at the top of the food-company results, with an index score of 87 (although that was down 2% from its score … Read the whole story

When it comes to the way affluents say they prefer to buy, 55% of them prefer online. Of those, 44% prefer using a computer, … Read the whole story

The key to the marketer's success is to focus on the needs of the customer and the benefits that can be delivered, according to … Read the whole story