Thanks to the Internet and all, the auto buying process is getting more transparent for consumers, right? Well, a "USA Today" report last year effectively put the kibosh on that … Read the whole story
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story
If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story
AYR, which stands for All Year Round, will kick off with denim, but expand to such wardrobe basics as cotton, silk and cashmere tops. … Read the whole story
According to a study from Interakt, more than one-third of wireless customers have switched providers because they felt the carrier did not live up … Read the whole story
Nissan's racetrack reality-show GT Academy is back for Season Three. The program touts Nissan's performance pedigree and its NISMO (Nissan Motor Sports) marque, while … Read the whole story
Brand marketers and creative agencies invest millions every year in understanding the "how" of the consumer decision process, but we also need to understand … Read the whole story