Marketing Daily
Thursday, November 14, 2013

Top of The News

The Giant Sucking Sound You Hear Is Coming From Your Smartphone: Cameras First, Games Next
by Thom Forbes

It's no secret that standalone still and video camera sales have been hit hard by the ability of smartphones to turn us all into amateur paparazzi but recent sales data … Read the whole story

  • RESTAURANTS
    Movie Trailers Help Drive Social Heat For Subway
    by Karlene Lukovitz

    The trailers, and videos combining clips and Subway promos, are among many elements in the campaign, which is timed to support Subway's current limited-time … Read the whole story

  • COMMENTARY
    Obama's Last Keg-Stand: Thank You, Colorado
    by

    These "Bro-surance" ads first surfaced three weeks ago, under the auspices of The Colorado Consumer Health Inititative and ProgressNow Colorado to bring attention to … Read the whole story

  • AUTOMOTIVE
    Hyundai Takes Total Value Honors For First Time
    by Karl Greenberg

    The rise of Hyundai in the U.S. is still one of the more impressive feats -- from a company that in the '90's had … Read the whole story

  • Erwin Ephron Tribute
    by The Editor

    A memorial celebrating the life of Erwin Ephron will be held at 5:30 p.m. on Dec. 5 at Simulmedia's offices at 670 Broadway, New … Read the whole story

  • RETAIL
    Sharper Marketing Boosts Macy's Results
    by Sarah Mahoney

    Thanks to stepped-up marketing, Macy's is heading into the holiday season with a bang, posting third quarter results that have observers cheering. The retailer … Read the whole story

  • COMMENTARY
    Think IT's Approach To Big Data Will Solve For Marketing Accountability? Think Again
    by Jennifer Zeszut

    Big Data may promise a new era of data-driven, ultra-effective marketing, but amazing, transformative answers won't just come floating down the data stream for … Read the whole story

  • TECHNOLOGY
    Wearable Device Makers Look For Killer App
    by Karl Greenberg

    A smartwatch's success depends to some extent on affordability, but affordability depends on mass desire, which depends to some extent on the product's affordability. … Read the whole story

  • AIRLINES
    British Airways Offers Vacation Choices
    by Tanya Gazdik

    British Airways is launching a campaign with a creative way for travelers to choose their own adventure and experience an authentic version of Europe's … Read the whole story