Princess Cruises is taking a cue from its tagline, "Come Back New," with the launch of its first TV marketing campaign in 10 years. … Read the whole story

The ad, which is part of Jaguar's biggest campaign ever, introduces the F-Type through association with the idea that the British don't just make … Read the whole story

A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes and recipe/entertaining content engagement yielded strong results, according to the brand. The effort … Read the whole story

The company has just announced store openings in Boston, Philadelphia and Los Angeles, in addition to those already open in the New York and … Read the whole story

The heating and cooling division of Mitsubishi leverages its sponsorship of the Professional Golf Association by casting Fred Couples and Corey Pavin as the … Read the whole story

Bud Light is giving adult football fans the chance to pull a good old-fashioned all-nighter to win tickets to New York for Super Bowl … Read the whole story

The Association of National Advertisers for months has been fighting a proposal that Senate Finance Committee Chairman Sen. Max Baucus floated last November.The changes … Read the whole story

Call marketing technology provider Invoca on Tuesday announced closing $20 million in a third-round funding led by Accel partners and including prior investors Upfront … Read the whole story