Marketing Daily
Friday, January 17, 2014

Top of The News

Consumers Paying Better Attention To What They Eat
by Thom Forbes

We are consuming about 78 fewer calories a day overall, saturated fat consumption has decreased from 11.3% of total calories to 10.6%, fiber intake has increased from 16.1 grams a … Read the whole story

  • RESEARCH
    Why CMOs Flunk At Building Brand Empathy
    by Sarah Mahoney

    When it comes to creating meaningful customer experiences, many CMOs are tone deaf, and a new report from Forrester details the vast disconnect that … Read the whole story

  • ELECTRONICS
    Samsung Wants To 'WOW' Olympics Fans
    by Aaron Baar

    Samsung is looking to "wow" sports fans the world over this year with the release of its "Wireless Olympics Works" app that will turn … Read the whole story

  • FOOD
    Campbell's Chicken Noodle Marks 80th - With Social
    by Karlene Lukovitz

    Indeed, Campbell is making the most of the soup's anniversary (it was launched in the U.S. in 1934) by using social media to stir … Read the whole story

  • FINANCIAL SERVICES
    Coldwell Banker Creates Pre-Launch Buzz
    by Tanya Gazdik

    Coldwell Banker is gearing up for the debut of a new ad during the Grammys by creating some pre-launch buzz. In advance of TV … Read the whole story

  • ELECTRONICS
    Black + Decker Redesign All About The Simple Truth
    by Karl Greenberg

    Frank DeSantis, director of brand marketing at Black + Decker, tells "Marketing Daily" that two years ago the company dipped its toes into reinvention … Read the whole story

  • COMMENTARY
    Just Get Me Good Customer Service
    by Karl Greenberg, Staff Writer

    As Mark Hurd, president of Oracle, Benjamin Karsch, CMO of Cigna, and just about every panelist at Thursday's Argyle CMO Leadership Forum in New … Read the whole story

  • COMMENTARY
    New Wave Of Marketing - Why It Had To Happen Now
    by Erik Severinghaus

    The marketing technology landscape is changing quickly as large companies (new and old) gobble up small players in search of creating compelling marketing solutions. Read the whole story