The brand will run nine new 30-second spots on the Fox network on Feb. 2 prior to the start of the game, before the … Read the whole story

Tim Halloran, president of Brand Illumination and author of a new book, tells "Marketing Daily" where Super Bowl ads typically fumble. They may be … Read the whole story

Although the timing is mostly coincidental, LifeLock this week is launching a new national campaign depicting how its services can allow people to have … Read the whole story

Esurance is teasing a post-game Super Bowl TV spot that promises something "really big" for Twitter users. This is the first time the company … Read the whole story

The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story

General Motors' GMC truck brand may not be advertising in the Super Bowl, but it will be all over the experiential marketing and sponsorship … Read the whole story

And while the Nielsen survey predicts an increase in overall Super Bowl spending, the National Retail Federation is estimating a slight dip, with fans … Read the whole story

What is John Turturro doing in a GoDaddy Super Bowl ad? Find out in today's Super Bowl edition of Out to Launch. Read the whole story