June 3 - 6, 2024
Monday, February 3, 2014
Top of The News
"Was that Bob Dylan?" asked those who were old enough to know. "Who's that?" asked most everybody else. And so it was that another rolling stone from the Sixties settled … Read the whole story
RESEARCHBrand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynamic - plus a dramatic upsurge specifically in consumers' "emotional" (as opposed to … Read the whole story
SUPER BOWL"But on the whole, the ads were underwhelming," Kat Gordon, founder of the 3% Conference, tells "Marketing Daily." "I felt like there was a … Read the whole story
AUTOMOTIVEThis year, the company is using observations about the weird breeding habits of obsessed pet owners to make a point about its redesigned A3 … Read the whole story
TOURISMThe North Lake Tahoe tourism group is urging vacationers to leave their gadgets behind and let their feet succumb to gravity. The campaign, which … Read the whole story
RETAIL"Technology is the center of everybody's lives. Your mobile device is your remote control for your life," Jennifer Warren, chief marketing officer for RadioShack, … Read the whole story
- COMMENTARY
I picked up the phone and it was Al Jazeera, seeking my opinion on Super Bowl ads. "Gotta put you on hold," I said. … Read the whole story
- COMMENTARY
It's interesting to see how different people handle the discussion of money when it comes to designing their marketing collateral or a new Web … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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