Marketing Daily
Friday, February 7, 2014

Top of The News

Cola Wars Shift To The Home Front
by Thom Forbes

Cook up a batch of homemade popcorn and pull up a stool in front of the counter: the cola wars may be coming your kitchen. Green Mountain Coffee Roasters and … Read the whole story

  • BEVERAGES
    Coke, Green Mountain To Co-Sell Home Drinks Maker
    by Karlene Lukovitz

    In a move bound to shake up the traditional beverages industry, Coca-Cola Co. and Keurig maker Green Mountain Coffee Roasters (GMCR) have signed a … Read the whole story

  • TOURISM
    Carnival 'Bobslides' Into Olympic Sponsorship
    by Aaron Baar

    As the national exclusive cruise line advertiser for NBC's broadcast of the Winter Games, Carnival Cruises is launching a new marketing campaign timed to … Read the whole story

  • AUTOMOTIVE
    Toyota Picks Up Huge Daytona Sponsorship
    by Karl Greenberg

    The multi-year partnership makes Toyota the first "Founding Partner" at Daytona. It gives Toyota multi-story, exclusive branding of one of the five main entrances, … Read the whole story

  • RETAIL
    Store Sales Forecast To Rise 4.1% This Year
    by Sarah Mahoney

    "We are optimistic that 2014 will be better," NRF CEO Matthew Shay says in a conference call, "primarily because there will be less volatility. … Read the whole story

  • AUTOMOTIVE
    Customer Service, Innovation Drive Brand Perception
    by Karl Greenberg

    All things being equal, telematics is a way for automakers to customize, says Brand Keys president and CEO Robert Passikoff. "In the mass market, … Read the whole story

  • Sold-Out Oscars' $1.7M Price Tag Draws 14 Major Advertisers
    by Wayne Friedman

    Sold out for months, ABC announced a partial list of 14 advertisers for this year's Academy Awards -- including many longtime repeat marketers. With … Read the whole story

  • COMMENTARY
    The Rise Of The Meta-Ad
    by Karl Greenberg, Staff Writer

    I know it's an effective online component of a TV campaign that fits the YouTube state of mind, but it's also a concession to … Read the whole story

  • COMMENTARY
    The Age Of Redefinition
    by Nanda Sibol

    The process of redefinition allows us to reevaluate our core values with a fresh set of eyes with the potential to redefine how we … Read the whole story