Marketing Daily
Monday, February 10, 2014

Top of The News

Flappy Bird And Dumb Starbucks Cause A Stir
by Thom Forbes

Fans of Superman might be forgiven if they felt as if they'd woken up in Bizarro Marketing World over the weekend. A guy reportedly making $50,000 a day in in-app … Read the whole story

  • AUTOMOTIVE
    BMW, Acura Race Into Olympics With New Campaigns
    by Karl Greenberg

    Acura is, for the first time, putting the Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD and the NSX Concept supercar together … Read the whole story

  • RESEARCH
    High-End Beauty Sales Up; Mass Products Struggling
    by Sarah Mahoney

    Anyone looking for more evidence of the gap between the haves and the have-nots can just stroll down the lipstick aisle. NPD Group reports … Read the whole story

  • FOOD
    Sweethearts Candy Suggest Tweet To Personalize
    by Karlene Lukovitz

    To order, consumers visit a dedicated Web site, www.neccotweethearts.com, where they can compose and tweet a love note to @tweethearts. After sending the tweets, … Read the whole story

  • AUTOMOTIVE
    Mahoney Says Chevy Olympics Effort Is Holistic Strategy
    by Karl Greenberg

    Chevrolet focused on the Sierra HD pickup truck during the Super Bowl, and is following up with a product-focused campaign during the Winter Olympics. … Read the whole story

  • FINANCIAL SERVICES
    Century 21 Agents Make Fantasies Come True
    by Aaron Baar

    The spots will air throughout the Olympics broadcasts, with a heavy focus on the bobsled competition (Century 21 is the official real estate company … Read the whole story

  • COMMENTARY
    Paid. Owned. Urned.
    by Bob Garfield, Featured Columnist

    When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the … Read the whole story