Marketing Daily
Friday, February 14, 2014

Top of The News

Flap Erupts Over Under Armour Speedskating Suit
by Thom Forbes

The painstakingly designed and aerodynamically tested speedskating suits worn by the U.S. Olympians that bear the Under Armour logo "have a design flaw that may be slowing down skaters, according … Read the whole story

  • FOOD
    Yoplait Greek Opts For Taste-Off Strategy
    by Karlene Lukovitz

    Instead of trying to go head-to-head in the Super Bowl arena, General Mills's Yoplait Greek -- which got a late start in the Greek … Read the whole story

  • AUTOMOTIVE
    Always-On Lexus 'Reads' Photos In Swimsuit Issue
    by Karl Greenberg

    Lexus marketing is running three shifts with an always-on approach that includes a month-by-month cadence of campaigns that exploit unique media and digital technology … Read the whole story

  • TECHNOLOGY
    Symantec Has Solutions For #SochiProblems
    by Aaron Baar

    The strategy, which has been using the trending popular hashtag #SochiProblems, is part of an overall company initiative to insert itself into the ongoing … Read the whole story

  • RESEARCH
    Carnival Cruise Lines' Image On Upswing
    by Tanya Gazdik

    Carnival Cruise Lines has rebounded from its media woes of a year ago, according to the YouGov BrandIndex. Last winter, the company had a … Read the whole story

  • RETAIL
    Tiffany, Target Join 'No Dirty Gold' Movement
    by Sarah Mahoney

    The group estimates that producing a single ring creates about 20 tons of mine waste. The EPA says mining continues to be the country's … Read the whole story

  • COMMENTARY
    Miles Knows Marketing
    by Karl Greenberg, Staff Writer

    This week I watched a video of a presentation at Harvard by jazz keyboard legend Herbie Hancock. He talked about Miles Davis' sage advice … Read the whole story