Marketing Daily
Thursday, April 3, 2014
  • Jaguar Is Back With Its 'British Villains' Effort

    A new two-minute Web film, "The Art of Villainy," stars Tom Hiddleston and William Shakespeare, in spirit. At www.BritishVillains.com and on Jaguar's YouTube page, … Read the whole story

  • H&M, Zara Back 'Fashion Loved By Forest' Campaign

    The world's two largest fashion brands -- H&M and Zara -- have agreed to partner with nonprofit Canopy, backing its "Fashion Loved By Forest" … Read the whole story

  • Baskin-Robbins Dials Up Offerings, Marketing

    In the U.S., the 69-year-old ice cream brand continues to be strategically focused on helping its franchisees grow sales and profits (all U.S. stores … Read the whole story

  • GM Has The Benefit Of Doubt For Now

    "At this point, it seems consumers don't care too much," says Jesse Toprak, chief analyst at research and shopping site Cars.com. "We looked at … Read the whole story

  • Ikea Launches 'Home Tour' Program

    "We believe that people can do simple things that make a big difference to make life at home better," says Julie Foor, Ikea Home … Read the whole story

  • Spider-Man Meets His Baby Me In Latest Evian Video

    Evian primed the social pump for this current entry in the now much-anticipated series of video ads, from BETC Paris, by posting a 23-second … Read the whole story

  • True Grit: The Ford Vs. Cadillac Slam

    Pardonnez-moi, mes cheries. I come not to pile on GM at this painful moment of possible million-car recall -- but rather, to praise "Poolside." … Read the whole story