In a new 30-second TV spot for General Mills's Honey Nut Cheerios, from Saatchi & Saatchi, New York, the permanently dour-looking feline is pestered … Read the whole story

"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, … Read the whole story

Millennials spend 14.5 hours each week texting, talking and accessing social media on their smartphone, more than any other generation, according to a report … Read the whole story

The report, "Hyper Music Millennials - Marketing and Meaning," also says there's a downside: free things are undervalued. And Millennials are overwhelmed by the … Read the whole story

To that end, Monster is unveiling two new recruiting services geared specifically for the social world, and an updated brand identity to reinforce its … Read the whole story

Chrysler's Dodge and Jeep brands have traditionally been huge drivers for the group's licensing, especially Jeep, which for years has been handled by New … Read the whole story